Director, Head of Product Marketing

Productboard

San Francisco, CA

Full Time

Director

189k-235k

21 days ago

Job Description

About the Role

The Head of Product Marketing at Productboard is a strategic leader responsible for crafting and amplifying the company's AI vision through messaging, positioning, and go-to-market strategies. This role involves leading product launches, competitive analysis, and enabling sales and marketing teams to effectively communicate the company's innovative product management platform, especially during a period of transformation and growth. The position operates at the intersection of product, marketing, and executive leadership to establish Productboard as the go-to platform for modern, AI-powered product teams.

Key Responsibilities

Lead company and product-level messaging, with a focus on our AI vision and transformation
Translate complex product capabilities into compelling, differentiated stories that resonate with PMs, buyers, and the broader market
Own product launches and positioning for new and existing products
Partner with product managers and data analysts to define and track success metrics for product launches, messaging effectiveness, and sales enablement
Lead buyer persona development and customer/market research to inform positioning and reveal growth opportunities
Track the competitive landscape, define key differentiators, and evolve our positioning
Equip Sales, Marketing, and Customer Success teams with compelling decks, battlecards, and messaging
Act as a public-facing voice through events, customer conversations, and thought leadership
Hire, mentor, and scale a high-performing product marketing team

Requirements

8+ years of experience in product marketing, with at least 3 years in a leadership role at a B2B SaaS company
Strong storytelling skills to translate product capabilities into strategic narratives
Experience leading product marketing in high-growth B2B SaaS environments, ideally with developer, AI, or product-led growth tools
Deep understanding of product management personas, workflows, and challenges
Experience launching AI or technical products and differentiating in a fast-evolving space
Collaborative mindset with a track record of aligning cross-functional teams
Ability to toggle between strategic planning and hands-on execution in a fast-paced environment
Bias for action with accountability for delivering results

Nice to Have

Experience with developer tools, AI, or product-led growth strategies
Previous leadership in a high-growth SaaS company

Qualifications

Product marketing experience in B2B SaaS
Leadership experience in a senior marketing role
Experience with AI or technical product launches
Strong understanding of product management workflows and personas

Benefits & Perks

Competitive salary and benefits, including stock options
Profit sharing, wellness program, commuter assistance, disability insurance, health insurance, 401(k), paid time off, parental leave, gym membership, life insurance
Professional development budget and ongoing learning opportunities
Flexible PTO and paid sick days
Mental wellness program, volunteer days, and Carrot Fertility benefits
Company contributions to gym and wellness memberships, health benefits, and Soulmio memberships

Working at Productboard

Productboard fosters a collaborative, transparent, and inclusive work environment where trust, openness, and continuous improvement are core values. Employees are empowered, supported, and encouraged to contribute to the company's goals and culture. The company champions diversity, equity, and inclusion, and promotes a culture of curiosity, creativity, and shared success. Employees enjoy a dynamic atmosphere with opportunities for impact, innovation, and personal growth, supported by a strong community and leadership committed to societal change.

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