Director, Insight & Strategy

About the Role

Key Responsibilities

• Lead strategy development on several key agency accounts, partnering closely with creative and account leads to ensure success.
• Establish yourself as a trusted advisor internally and externally on all things brand and communications.
• Guide informed decision-making through primary and secondary research, social listening, observation, and competitive analysis.
• Serve as the 'living brief' within the agency team, with a sharp understanding of consumer audiences and brand roles.
• Provide thought leadership on clients' businesses, categories, and consumer targets, applying best practices to elevate success metrics.
• Contribute to new business development through compelling pitch strategies, storytelling, and presentations.
• Proactively identify growth opportunities for clients and the agency overall.
• Maintain the agency's core values and professional standards, contributing positively to the agency culture.

Requirements

• 8-15 years of experience in advertising, marketing insight, and/or brand strategy.
• Strong understanding of consumer behavior, market trends, media, and digital marketing ecosystems.
• Knowledge of tools and platforms needed to navigate digital marketing landscapes.
• In-depth understanding of primary research methods such as consumer insight surveys and creative concept testing.
• Proficiency in distinguishing facts from observations and insights to help teams apply truths creatively.
• Ability to set goals and execute measurement plans to assess marketing effectiveness and brand health.
• Skill in scoping, shaping, resourcing, and pricing projects profitably.
• Collaborative work style with the ability to lead discussions and work alongside team members.
• Strong writing skills and attention to detail.

Nice to Have

• Experience working on integrated campaigns that include TV and digital video.
• Experience across digital, social, CRM, loyalty programs, and shopper marketing.

Qualifications

• Not explicitly specified beyond experience and skills, but implied: relevant educational background or certifications in marketing or related fields.

Benefits & Perks

• Opportunity to collaborate and create with industry-leading professionals.
• Competitive salary.
• Health benefits.
• Wellness programs.
• 401K program.
• Remote working flexibility.
• Flex days and summer hours.
• Unlimited paid time off.