Director, International Marketing (Nerds)

About the Role

Key Responsibilities

• Develop best-in-class marketing and launch plans, strategies, and processes for existing and new markets, liaising with global and local teams.
• Lead Nerds' strategy, portfolio, and innovation development in line with 5-year strategic plans across multiple global markets.
• Translate brand growth objectives into an annual plan supporting global objectives.
• Lead adaptation and deployment of creative campaigns, ensuring brand consistency and local relevance.
• Develop global strategic frameworks, launch and sustain playbooks, and ensure proper implementation of brand guidelines in local markets.
• Manage global agency relationships and leverage Ferrara's scale to disrupt the confection category worldwide.
• Build and deliver annual marketing plans with prioritized activities supporting brand launches and growth.
• Own and manage the creative asset vault and develop global key ideas.
• Develop and deploy launch commercialization toolkits, media guidelines, and social/digital media strategies.
• Lead international stakeholder relationships, including senior leadership, regional and local teams, and third-party partners.
• Support the ongoing evolution of the international growth strategy and provide inputs for senior leadership decision-making.
• Track budgets rigorously and understand P&L impacts.
• Lead a marketeer and foster a culture of collaboration across multiple stakeholders.

Requirements

• Bachelor's degree; MBA preferred.
• 10+ years' experience in brand marketing or applicable consulting roles.
• 5+ years of people management experience.
• Minimum 3+ years of experience working on international, global, multicultural projects.
• FMCG industry expertise required.
• Proven track record of agency management, media campaigns, and marketing activations.
• Experience managing brands and innovation pipelines in FMCG.
• Knowledge of regional/local consumer insights, media, trade, and regulatory landscapes.
• Strong leadership, interpersonal, and communication skills.
• Strategic thinking and ability to synthesize insights from disparate data sources.
• Experience in managing complex stakeholder relationships across global and local levels.

Nice to Have

• Experience with cross-functional team management.
• Experience in developing and executing global marketing frameworks and tools.
• Experience with new product launches and innovation pipelines.

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years' experience in brand marketing or consulting.
• 5+ years of people management experience.
• Minimum 3+ years working on international projects.

Benefits & Perks

• Comprehensive benefits supporting health and financial wellness.
• Paid time off (PTO).
• Annual bonus based on company performance.
• Salary range from $128,850 to $180,390 annually.