Director, Marketing

About the Role

Key Responsibilities

• Lead brand strategy, architecture, and development to ensure a consistent, differentiated presence across all touchpoints—digital, physical, and experiential.
• Translate business goals into compelling market narratives that resonate with prospects, partners, investors, and media.
• Oversee the design and execution of high-performing campaigns to generate sales activity, qualified leads, and organic growth.
• Collaborate with account management teams and project leads to ensure marketing supports retention, upsell opportunities, and overall satisfaction.
• Craft high-impact communications that support corporate positioning, thought leadership, and market expansion.
• Develop and evolve messaging frameworks that speak to diverse stakeholder groups while reinforcing Madison's mission and value proposition.
• Shape the Madison narrative through innovative content and multimedia storytelling, producing content across web, video, social, print, and presentation formats.
• Design and execute data-informed campaigns that build brand awareness, generate demand, and support outbound sales.
• Oversee PR strategy, media relationships, and executive visibility to position Madison as a category leader.
• Partner with People & Culture to support internal communications, employer branding, and recruiting marketing efforts.
• Collaborate with customer success and account teams to develop tools, case studies, and touchpoints that deepen relationships and foster brand loyalty.
• Lead and grow a high-performing marketing and communications team, managing external agencies, designers, writers, and freelancers.

Requirements

• Proven experience leading brand, marketing, or communications functions within a high-growth B2B environment.
• A sharp eye for positioning and a passion for building brands that resonate in competitive markets.
• Fluency in creative storytelling with an ability to translate complexity into clarity and inspiration.
• Familiarity with media relations, PR strategies, and publishing thought leadership in credible outlets.
• A data-informed mindset and comfort collaborating across marketing, sales, and executive functions.
• Hands-on experience managing creative teams, external partners, and cross-functional campaigns.
• A bias toward experimentation and curiosity about new formats, technologies, and tools.

Nice to Have

• Publishing thought leadership or branded content in mainstream media.
• Familiarity with tools like Salesforce, InDesign, PowerPoint, Canva, Photoshop, or Illustrator.
• Event planning experience (e.g., venues, logistics, vendor coordination).
• Exposure to energy, infrastructure, or sustainability sectors.

Benefits & Perks

• PTO and company holidays
• Medical, dental, vision
• Employer-paid short-term disability, long-term disability, life insurance
• 401(k) and company match
• Professional development stipend
• Salary range of $170,000 - $190,000 per year plus discretionary annual bonus