Director, Marketing, Helena Rubenstein

About the Role

Key Responsibilities

• Develops the brand's strategy for their categories using market and customer analysis to meet market share and retailer needs.
• Executes the brand's sampling strategy and budget across all channels to drive trial and build activations around key moments.
• Manages launch alignment timelines with development and demand planning, highlighting milestones or issues to senior management.
• Owns the wholesale marketing relationship for key retailers, collaborating with sales on their needs.
• Tracks market and competitive activity, providing regular feedback on trends to the broader marketing team.
• Works with sales teams to ensure marketing plans are implemented in the field, including timely delivery of all elements and ongoing collaboration.
• Follows competition and communicates market trends monthly, including new product launches and promotions.
• Visits field and assists with executing events and animations as needed.
• Makes strategic recommendations for developing lines through product launches, extensions, reformulations, or business support.
• Prepares seasonal launch presentations to secure sales and merchandising opportunities.

Requirements

• A Bachelor's degree or equivalent experience is required.
• 8-10 years of marketing experience, with cosmetics marketing experience considered a plus.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Demonstrated project management skills.
• Strong communication skills (written and oral).
• Ability to handle multiple and diverse tasks.
• Strong financial and analytical skills, including sales forecasting and budget management.
• Ability to work in a hands-on, entrepreneurial environment.
• Fostering teamwork, influencing others, and maintaining a positive attitude.
• Understanding of ROI analysis, metrics, and program/budget forecasting.

Nice to Have

• Experience in cosmetics marketing.

Qualifications

• A Bachelor's degree or equivalent experience.

Benefits & Perks

• Salary Range: $138,500-$200,800.
• Competitive benefit package including Medical, Dental, Vision, 401K, Pension Plan.
• Hybrid work policy (3 days in office, 2 days remote).
• Flexible time off including paid holidays, vacation, volunteer time, and summer Fridays.
• Access to company perks such as discounted products and mobile allowance.
• Learning and development opportunities including e-learnings, mentorship programs.
• Employee resource groups and mental health & wellness programs.