Director, Marketing- US Oncology

About the Role

Key Responsibilities

• Lead strategy development for brand launch and channel strategy, considering business objectives, patient journey, HCP dynamics, clinical trial data, and market dynamics.
• Develop core messaging for healthcare professional segments and media plans across mass media, digital, and targeted channels, working closely with media agencies.
• Prioritize budgets across commercial functions and develop local business plans in collaboration with regional business directors.
• Ensure successful and timely execution of plans and tactics, including measurement, evaluation, and optimization of campaigns.
• Manage budgets effectively and lead cross-functional collaboration with medical, market access, and other teams to align strategies.
• Partner with market research and analytics teams to analyze competitive landscape and inform strategic decisions.
• Develop and grow junior marketing team members and participate in talent management initiatives.
• Drive overall culture within US Oncology Marketing and ensure compliance with company policies, SOPs, laws, and regulations.

Requirements

• BA degree or equivalent is required.
• Minimum 8 years of relevant marketing brand management experience, preferably in oncology or related fields.
• Experience launching products in the US or internationally, particularly in Oncology.
• Experience managing, executing, and evaluating media campaigns across mass media, digital, and targeted channels.
• Proven ability to lead multi-functional teams and manage external partners such as advertising agencies.
• Demonstrated experience using primary and secondary market research to inform strategy and messaging.
• Strong verbal and written communication skills.
• Strong organization and prioritization skills.
• US Market experience preferred.

Nice to Have

• Experience managing products in Multiple Myeloma or other oncology areas.
• Experience with international product launches.
• Experience in managing external resources and partners.

Qualifications

• BA degree or equivalent.
• Minimum 8 years of relevant marketing experience, preferably in oncology.
• Experience launching products in the US or internationally, especially in Oncology.
• Experience managing media campaigns and leading cross-functional teams.
• Experience working with external agencies and market research.

Benefits & Perks

• Competitive starting salary range from $200,000 to $244,000 plus incentive cash and stock opportunities.
• Comprehensive benefits including medical, pharmacy, dental, and vision care.
• Wellbeing support programs, employee assistance programs, and financial well-being resources.
• 401(K) plan, short- and long-term disability, life insurance, and supplemental health insurance.
• Work-life programs including paid holidays, vacation, volunteer days, sick leave, and flexible summer hours.
• Parental, caregiver, bereavement, and military leave.
• Family care services, tuition reimbursement, and recognition programs.