Director, NAM Prosumer Marketing

Schneider Electric USA

Raleigh, NC

Full Time

Director

5 days ago

Job Description

About the Role

The Director of NAM Prosumer Marketing, reporting to the VP of Innovation Marketing, is responsible for defining and executing marketing and communications strategies to grow the company's position in the residential and C&I prosumer market. This role acts as a strategic business partner, customer insight and experience leader, working closely with engineering teams, start-ups, marketing peers, go-to-market leaders, and company executives. The focus is on energy management within eMobility, Home, Distribution, and Energy Storage lines of business, including integrated home energy management solutions, commercial eMobility strategy, and synergies across prosumer portfolio companies such as EnergySage, EVConnect, and Qmerit. The role supports rapid incubation of new marketing strategies, understanding market dynamics, customer needs, and competitive landscape to enable business development.

Key Responsibilities

Accelerate Schneider's growth in the NAM prosumer market by fostering a deeper understanding of customer needs and creating new opportunities.
Support offer development and commercial exercises with brand, communication, digital customer experience, and marketing capabilities.
Collaborate with Innovation and NAM Ops marketing teams to deliver the full marketing end-to-end value stream.
Lead through influence to ensure effective delivery of business impact.
Develop and execute marketing communication (marcom) offer launch strategies and plans for the Prosumer business portfolio across all segments and customers.
Define and drive prioritized marketing plays, leading strategy, mobilization, delivery, and performance.
Implement acceleration or corrective actions based on performance optimization and objectives.
Monitor customer and industry trends to capitalize on opportunities for thought leadership and demand generation.
Collect insights from customers, sales, and marketplace via market knowledge and business intelligence.
Collaborate with global and NAM marketing specialists to drive planning activities and achieve objectives.

Requirements

Bachelor's degree in business, marketing, or related field.
Minimum of 8 years of experience with a proven track record in B2C and B2B marketing.
Excellent interpersonal and influencing skills, with the ability to build strong relationships with senior leaders and stakeholders.
Demonstrated experience in B2B and B2C marketing and successful offer launches.
Practical understanding of business strategy and a start-up mindset.
Ability to work effectively across cultures and matrixed environments.
Strategic mindset with a focus on innovation and continuous improvement.

Nice to Have

Experience working in energy management, eMobility, or related industries.
Experience collaborating with engineering teams and start-ups.
Knowledge of integrated home energy management solutions and commercial eMobility strategies.

Qualifications

Educational background in business, marketing, or related fields.

Benefits & Perks

Not explicitly specified in the description.

Working at Schneider Electric USA

Schneider Electric values inclusion, mastery, purpose, action, curiosity, and teamwork, fostering a culture that supports business success and sustainability. The company emphasizes diversity, equity, and inclusion, and upholds high standards of ethics, safety, sustainability, quality, and cybersecurity. Schneider Electric aims to be the most inclusive and caring company in the world, providing equitable opportunities and ensuring all employees feel valued and safe to contribute their best.

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