Director of Brand and Communications

About the Role

Key Responsibilities

• Define and continuously evolve our brand identity, positioning, tone, and messaging
• Lead the development of brand guidelines, systems, and toolkits that scale
• Own brand health metrics and track impact over time
• Concept and execute bold creative campaigns that amplify brand awareness and category leadership
• Collaborate with internal teams, freelancers, and agencies to create exceptional brand assets from brand films to billboards to social
• Bring unexpected, culturally relevant ideas to the table and bring them to life
• Drive external communications strategy across PR, media, and analyst relations
• Craft compelling narratives around company milestones, product launches, thought leadership, and industry trends
• Prepare executives for interviews, speaking engagements, and high-visibility moments
• Align internal and external communications to reflect the brand and build trust across teams
• Collaborate with People and Talent teams to define and scale our employer brand
• Build campaigns that attract world-class talent and showcase our culture

Requirements

• 8+ years in brand, communications, or marketing in high-growth B2B tech or cybersecurity
• Proven track record of building and scaling brands that break through
• Experience leading creative campaigns, storytelling initiatives, and external comms
• Exceptional written and verbal communication skills in English
• Deep understanding of how to make complex ideas simple, compelling, and emotional
• Experience partnering with executives and managing external agencies and PR firms
• Reside on the East Coast

Nice to Have

• Cybersecurity or infrastructure tech experience
• Background in brand design, creative direction, or agency leadership