Director of Brand Marketing

About the Role

Key Responsibilities

• Tie cohesive and strategic threads throughout all points in the consumer journey, focusing on awareness, loyalty, and advocacy.
• Lead product storytelling and go-to-market planning for new product and channel launches.
• Listen deeply to consumer needs to identify occasions, messages, and products that the company can deliver on.
• Build the consumer persona and identify strategic audiences for bespoke communications and programming.
• Keep pulse on market macro trends, competitors, and breakthrough brands across relevant categories to inform actions.
• Partner on campaign strategy and briefing for new products, seasons, and brand moments.
• Oversee all brand marketing efforts including events, experiential, seeding, PR, partnerships, and content marketing.
• Connect brand marketing efforts to the website and growth marketing channels.
• Own and execute the integrated marketing calendar, determining key moments and messaging priorities.
• Develop frameworks for goal setting, evaluation, and measurement of campaigns and programs.
• Manage and coach the Brand Marketing Associate and agency partners, inspiring them to achieve desired outcomes.
• Build and manage budgets and develop a standardized reporting framework and KPIs.
• Collaborate with Growth Marketing, DTC, Retail, and CPG teams to synchronize brand and performance marketing efforts.

Requirements

• 8-10 years of experience in brand marketing for a consumer products company.
• 3+ years of people management experience, overseeing at least one direct report and various agencies.
• Proven results in brand marketing campaign development, social media, communications, and PR.
• Experience leading integrated marketing campaigns across multiple channels.
• Experience managing go-to-market processes and executing cross-functionally.
• Establishing and managing strategic brand partnerships.
• Developing and implementing organic content strategies.
• Ability to take initiative, work in a fast-paced environment, and handle ambiguity.
• Lover of culture and trends, with an ear to the ground on what's new and next.

Nice to Have

• Experience with consumer insights and audience development.
• Experience in food or wellness-focused brands.
• Familiarity with digital marketing tools and analytics.

Qualifications

• Management experience in brand marketing for a consumer products company.
• Proven ability to develop and execute integrated marketing campaigns.
• Experience with go-to-market strategies and strategic partnerships.
• Strong content strategy development skills.

Benefits & Perks

• Medical, dental, and vision coverage.
• Disability insurance and health savings account.
• Flexible spending accounts and tuition reimbursement.
• 401(k) matching of 100% on up to 5% of eligible pay.
• Fertility and childcare assistance.
• 12 weeks of parental leave at full pay after six months of employment.
• Wellness resources including employee assistance program, fitness discounts, wellness reimbursement, and on-site gym access (certain locations).
• Paid time off, holidays, volunteer time off, and military service leave.
• Compensation range: $148,000 - $222,000 plus bonus.