Director of Brand Strategy

About the Role

Key Responsibilities

• Lead the development and execution of long-term brand strategy that reflects the company's vision, values, and voice.
• Serve as the connective tissue across departments, ensuring all brand, marketing, e-commerce, and customer-facing initiatives are aligned and cohesive.
• Own and drive the company's brand calendar in collaboration with product, creative, and marketing teams.
• Develop frameworks for measuring brand equity, perception, and impact across key channels.
• Oversee the strategy and performance of the e-commerce business, including revenue targets, product storytelling, and customer experience.
• Partner with cross-functional teams (product, UX, tech, fulfillment) to ensure a seamless and brand-consistent digital experience.
• Optimize online merchandising, conversion, and content to align with brand goals and product campaigns.
• Guide the integration of brand and commerce in a way that elevates both.
• Act as a strategic partner to Creative, Product, and Sales teams, ensuring all efforts ladder up to a unified brand vision.
• Contribute to annual and long-term company planning, identifying brand-led creative opportunities and ensuring resourcing matches ambition.
• Develop strategy, performance, and roadmap alongside stakeholders, with clarity and insight.
• Mentor and lead direct reports (including e-commerce and marketing leads), setting goals, driving accountability, and fostering growth.
• Own and manage the marketing and e-commerce budgets, ensuring smart allocation of resources toward high-impact initiatives.
• Monitor and report on key KPIs, using data to inform decisions and evolve strategy.

Requirements

• 8+ years of experience in brand strategy, marketing, or creative leadership roles—ideally in a retail, consumer goods, or design-forward environment.
• Proven track record of building and scaling brand systems across multiple channels (retail, digital, experiential, etc.).
• Strong understanding of e-commerce operations, digital marketing, and the intersection of brand and business.
• High-level thinker with meticulous attention to detail and a deep sense of storytelling, aesthetics, and brand integrity.
• Comfortable operating at both strategic and tactical levels—vision-setting one moment, solving details the next.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Creative, resourceful, and energized by building something meaningful.

Nice to Have

• Experience in design, interiors, lifestyle, or luxury consumer brands.
• Background in or familiarity with DTC and wholesale models.
• Prior responsibility for P&L or high-level budget management.

Qualifications

• Experience in brand strategy, marketing, or creative leadership roles.
• Experience building and scaling brand systems across multiple channels.
• Understanding of e-commerce operations and digital marketing.

Benefits & Perks

• Comprehensive benefits package including medical, dental, vision, acupuncture, chiropractic, and life insurance.
• Annual 401(k) contribution that grows with job tenure.
• Generous time-off allocation.
• Employee discount on Heath Ceramics products.
• Hybrid work model with up to three remote workdays per week.
• In-person collaboration in San Francisco.