DIRECTOR of BUSINESS DEVELOPMENT

About the Role

Key Responsibilities

• Oversee sales, marketing, and customer service activities within the Marketing Department.
• Responsible for the facility's strategic marketing plan and enhancing the facility's brand/image.
• Manage all sales and business development activities and maintain active relationships with internal departments.
• Participate in discussions related to strategic planning, growth opportunities, projects, programming, recruitment, and retention as a member of the facility management team.
• Develop and implement marketing strategies to meet business objectives and monitor performance of account managers.
• Conduct market research, analyze data, and provide market forecasts and reports.
• Lead and oversee the development and growth of profitable new business opportunities.
• Maintain a personal book of referral sources, making a minimum of 25 face-to-face contacts weekly.
• Coordinate community relations and marketing efforts, including public relations, advertising, and community outreach.
• Develop and maintain comprehensive knowledge of facility programs, services, admission criteria, and competitor analysis.
• Participate in community and professional organizations, develop publicity programs, and manage media relations.
• Coordinate with managed care for negotiations, rate adjustments, and payer contracts.
• Assist in developing budgets and business plans, and monitor marketing department expenses.

Requirements

• Bachelor's degree in marketing, business, or related field; MBA or related advanced degree highly preferred.
• Minimum of five years experience in organizational communications, referral development, sales management, or related fields, preferably within behavioral healthcare.
• Must possess a valid Driver's License.
• Knowledge of the Alabama behavioral health marketplace, insurance plans, referral sources, and treatment programs preferred.
• Superior leadership, written, and oral communication skills.
• Experience in applying marketing principles including product, placement, pricing, and promotion.
• Skills in data collection, analysis, strategic planning, and customer service.
• Willingness to travel, including overnight travel as required.

Nice to Have

• Experience with social media, online presence, and public relations resources.
• Knowledge of psychiatric and chemical dependency treatment programs.
• Experience in developing and executing community outreach and public relations campaigns.

Qualifications

• Bachelor's degree in marketing, business or related field; Masters of Business Administration or related field highly preferred.
• Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
• Five years minimum experience in organizational communications, referral development, workshop planning, sales management, and physician relationships preferred.
• Must possess a valid Driver's License.

Benefits & Perks

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinance Program
• Career development opportunities within UHS and its subsidiaries