Director of Demand Generation

About the Role

Key Responsibilities

• Partner with Product Marketing to ensure cohesion between messaging, campaign creation, and execution.
• Develop and implement annual demand generation strategy and plans to achieve sales and pipeline goals.
• Oversee campaign strategy development, execution, and optimization across digital channels (email, social media, web, paid search, display, etc.) and digital/in-person events.
• Manage top-of-funnel audience development programs including persona/segment identification, database growth, and profile enrichment to support newsletter and media business.
• Collaborate with Sales leadership, Sales, and Revenue Operations to monitor and optimize the entire prospect and customer journey.
• Partner with Marketing Operations to track and report on key performance metrics including qualified leads, opportunities generated, and ROI of campaigns.
• Manage vendor and agency relationships for outsourced demand generation activities as needed.

Requirements

• 10+ years of experience developing and executing integrated multi-channel demand generation strategies, with a track record of leading high-performing teams.
• Expertise in email marketing, ABM, social media, campaign strategy, and lead nurturing.
• Strong analytical and reporting skills to measure ROI of programs.
• Experience with marketing automation and CRM systems like Salesforce Marketing Cloud.
• B2B marketing experience (acquisition, media, digital) preferred, ideally within research, data, or media industries.
• Applicants must be authorized to work in the United States without the need for visa sponsorship.

Nice to Have

• Experience with marketing automation and CRM systems like Salesforce Marketing Cloud.
• B2B marketing experience (acquisition, media, digital) preferred, ideally within research, data, or media industries.

Qualifications

• 10+ years of experience in demand generation or related fields.
• Proven track record of leading high-performing teams in multi-channel marketing.
• Experience with marketing automation and CRM systems.

Benefits & Perks

• Base salary: $140,000-$160,000 (dependent on skills, experience, and competencies).
• Additional performance-based compensation available.
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave.
• Comprehensive medical, dental, and vision insurance plans.
• Matched and vested 401k plan.
• Access to resources for financial planning guidance, family planning services, mental health outreach, and Employee Assistance Programs (EAP).
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.