Director of Demand Generation

Decisions

Austin, TX

Full Time

Director

5 days ago

Job Description

About the Role

Decisions is a fast-growing, private-equity-backed technology company that provides an integrated workflow and rules platform for business process automation (BPA). Trusted by top Fortune 500 firms and SMBs worldwide, Decisions empowers diverse industries around the globe to streamline and improve their processes, enhancing efficiency and yielding results, regardless of technical expertise. This no-code automation platform seamlessly integrates AI tools, rules engines, and workflow management, enabling the transformation of customer experiences, modernization of legacy systems, and the achievement of automation goals three times faster than traditional software development. The company is seeking a Director of Demand Generation to lead marketing strategies that drive pipeline growth and revenue, working within a high-growth environment and collaborating closely with Sales, RevOps, and Product teams.

Key Responsibilities

Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs
Track and measure the impact of programs and use data insights to continuously optimize initiatives for improved results
Work with the Content Team and tailor messaging by audience and funnel stage
Build the strategy to utilize and extend Decisions' understanding to target ideal customers and key personas using intent signals, market research, sales feedback, and other resources
Manage any third-party agencies that Decisions utilizes to buy and deploy media dollars across demand generation creative execution and channels
Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and address any gaps
Oversee management of the Decisions website and all web assets with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion
Develop and oversee management of the prospect database and strategize outreach campaigns to drive interest

Requirements

8+ years of experience in B2B SaaS Marketing
5+ years of experience in a Demand Generation Role in an Enterprise Software/SaaS environment
Proven experience in B2B SaaS marketing and Demand Generation strategies with direct responsibility for executing campaigns and achieving target ROI
Experience partnering with large enterprise customers and complex organizations
Experience using Salesforce and Marketing Automation systems/tools such as Gong, Qualified, Outreach, Pardot, ZoomInfo, LinkedIn
Strong verbal and written communication skills, coupled with strong presentation skills
Demonstrated track record of planning and rolling out large-scale marketing operations while implementing scalable process improvements using a numbers-driven approach
MBA Preferred, with a Bachelors concentration in Marketing, Public Relations, Communications, English or Journalism

Nice to Have

Experience in managing web assets and website optimization
Experience working in a fast-paced, high-growth environment

Qualifications

MBA Preferred
Bachelors in Marketing, Public Relations, Communications, English or Journalism

Working at Decisions

The company values innovation, experimentation, and building scalable programs. It emphasizes collaboration across teams such as Sales, Product Marketing, and Customer Success, and operates in a fast-paced, high-growth environment that encourages results-driven strategies.

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