Director of Global Demand Generation

About the Role

Key Responsibilities

• Define and manage Lansweeper's global demand generation strategy and campaign calendar across new logo acquisition and customer upsell, cross-sell, and account expansion.
• Drive campaigns for key motions including IT organizations, Managed Service Providers, and Independent Software Vendors.
• Collaborate with Sales, Product Marketing, Customer Success, Partner teams, and other marketing areas to ensure campaigns are tied directly to revenue outcomes.
• Lead, coach, and grow a global demand generation team of eight members, creating playbooks and governance for repeatable growth.
• Monitor campaign performance, conversion rates, and ROI, using data to optimize every step of the funnel.
• Help Lansweeper evolve from a product-led motion into a hybrid product + sales-led strategy.

Requirements

• 10+ years in B2B SaaS marketing, with 5+ years leading demand generation at scale.
• Proven track record of building integrated, multi-channel campaigns (ABM, digital, events, partner/VAR marketing) that deliver measurable pipeline impact.
• Deep experience with funnel governance, campaign attribution, and pipeline reporting.
• Strong ability to set strategy and execute with attention to detail.
• Collaborative leadership style that drives alignment across regions and functions.

Nice to Have

• Experience with Atlassian ecosystem partners or similar software/VAR partner ecosystems.

Qualifications

• A minimum of 10 years in B2B SaaS marketing.
• At least 5 years of leading demand generation at scale.

Benefits & Perks

• High visibility and ownership in a global leadership role.
• Competitive compensation, benefits, and development opportunities.
• A collaborative, hybrid environment in Northwest Austin near the Arboretum area.