Director of Marketing

H+M Industrial Epc

Pasadena, TX

Full Time

Director

129k-162k

25 days ago

Job Description

About the Role

The Director of Marketing at H+M Industrial EPC is a key leadership role responsible for driving the full execution of marketing strategy across digital, content, advertising, and events. The role involves managing brand positioning, campaign development, lead generation, and performance tracking to support the company's growth in EPC, modular, and energy transition markets. The position requires overseeing all marketing functions, collaborating with various departments, and representing the company at industry events to strengthen market presence.

Key Responsibilities

Lead and execute marketing strategy to support corporate goals, focusing on lead generation, client engagement, and brand awareness across EPC, modular, and energy transition markets.
Own the H+M brand, ensuring clear messaging, consistent positioning, and a strong presence in the market through digital, print, events, and public relations.
Oversee all marketing functions, including content, digital, SEO, analytics, advertising, events, and sales support.
Develop targeted campaigns for different verticals and customer profiles, in collaboration with Business Development and Operations teams.
Generate and manage marketing-qualified leads through high-performing programs and data-driven insights.
Guide market research and competitor analysis to identify opportunities and support strategic business decisions.
Drive collaboration across departments to support proposal efforts, client communications, and new business initiatives.
Represent H+M at industry events, trade shows, and client engagements to strengthen market presence and relationships.
Track performance metrics and KPIs, adjusting tactics and resources for optimal marketing ROI.

Requirements

Bachelor's degree in Marketing or related field; MBA preferred.
10 years of B2B marketing experience in oil & gas, EPC, or heavy industrial sectors.
Proven success leading strategic, multi-channel marketing for technical services.
Strong understanding of energy and chemical markets (upstream, midstream, downstream, energy transition).
Experience managing teams, agencies, and cross-functional initiatives.
Skilled in digital marketing, SEO, content strategy, CRM (HubSpot), paid media, and analytics.
Proficient with marketing tools such as Google Analytics, LinkedIn Ads, SEM platforms, and CMS platforms (Webflow, WordPress).
Advanced in Microsoft Office (Word, Excel with dashboards/pivots, PowerPoint) and Adobe Illustrator; Canva or Photoshop a plus.
Strong communication, leadership, stakeholder alignment, and data analysis skills.
Experience in creative direction (design, video, brand storytelling) and web UX optimization.
Willingness to travel occasionally for events, site visits, and client meetings.