Director of Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals and sales objectives.
• Conduct market analysis to identify opportunities, trends, and competitive positioning.
• Define target customer segments within foodservice (e.g., restaurants, institutions, hospitality).
• Lead brand positioning and messaging strategies for the company and key product lines.
• Ensure brand consistency across all channels and customer touchpoints.
• Oversee the development of branded materials (digital and print).
• Collaborate with sales leadership to support business development efforts.
• Create tools, presentations, and campaigns that drive sales growth.
• Develop customer engagement programs such as loyalty initiatives, promotions, and culinary events.
• Oversee digital marketing strategies including website, email, SEO/SEM, and social media.
• Lead the creation of content (e.g., recipes, customer success stories, newsletters).
• Manage public relations, trade advertising, and corporate communications.
• Coordinate with procurement, culinary, and category management to promote key products.
• Support go-to-market plans for new products or programs.
• Analyze product performance and market feedback to optimize marketing focus.
• Plan and execute customer events, trade shows, and culinary showcases to build relationships and generate leads.
• Track KPIs and ROI on marketing campaigns and initiatives.
• Use data to refine strategies and justify marketing spend.
• Monitor customer insights and satisfaction metrics.
• Develop and manage the annual marketing budget.
• Ensure cost-effective use of resources and alignment with company priorities.
• Lead, develop and mentor team of marketing professionals and build a high-performance culture.
• Develop talent through coaching, training, and succession planning.
• Manage relationships with external agencies and marketing vendors.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Collaborate cross-functionally with sales, culinary, operations, and vendor partners.

Requirements

• Bachelor's degree in Marketing, Business or related field, or equivalent work experience; MBA or advanced degree preferred.
• 7-10 years of progressive marketing experience, preferably within the food distribution, food service or consumer packaged goods sectors with at least 3 years in a leadership capacity.
• Demonstrated success in leading marketing strategy and execution in a fast-paced environment.
• Strong understanding of digital marketing, CRM systems and lead generation best practices.
• Excellent leadership, interpersonal and communication skills.
• Strong project management and analytical skills.
• Demonstrated success managing teams and cross-functional collaboration.
• Strong systems knowledge, including MS Suite, ERP, digital marketing platforms, analytics tools, etc.
• Ability to travel up to 25-30% of the time to meet with vendors, attend industry events and visit company locations, as needed.

Nice to Have

• Experience within the food distribution, foodservice, or related B2B markets.
• Knowledge of supplier programs, product categories, and channel dynamics.
• Experience with brand storytelling, messaging, and visual identity development.

Qualifications

• Bachelor's degree in Marketing, Business or related field, or equivalent work experience.
• MBA or advanced degree preferred.

Benefits & Perks

• Not specified in the description.