Director of Orthodontic Marketing

About the Role

Key Responsibilities

• Create and execute an Orthodontic marketing plan by working closely with Sales, in order to drive case utilization, tying to Consumer Marketing, iTero scanner business strategy and Education
• Serve as thought leader internally for US Orthodontists
• Develop positioning and messaging of Align brand and products to Customers and create channel communications which motivate trial and utilization
• Lead commercialization of product pipeline, working closely with New Product Development (NPD) teams, including coordinating with Education, Corporate Events, and other areas of Marketing and Sales
• Develop and execute strategies that address key customer barriers to drive customer utilization and market growth
• Use data and customer interactions to develop a deep understanding of customer and consumer needs and effectively educate the broader organization about these needs
• Lead cross-functional teams in creating and executing tactical plans that support business strategies
• Analyze reports and data sources to gauge business health and growth, and work with finance to manage forecasts
• Manage projects supporting strategic and tactical efforts, including market research, marketing collateral development, and progress analysis reports
• Develop annual plans with quarterly tactics that are executed and measured
• Coach and develop direct reports
• Ensure objectives and deadlines assigned to the team are effectively fulfilled
• Participate in proactive team efforts to achieve departmental and company goals

Requirements

• Experience in marketing within the medical device or healthcare space, ideally with a focus on orthodontics or similar clinical markets
• Strong leadership skills with experience managing a team of 5-7 direct reports
• Ability to develop and execute strategic marketing plans
• Experience with product commercialization and working with cross-functional teams including NPD, sales, and education
• Data-driven mindset with ability to analyze reports and business trends
• Excellent communication and messaging development skills
• Ability to coordinate multiple projects and manage deadlines
• Experience in market research and developing marketing collateral
• Strong collaboration skills across departments and external partners

Nice to Have

• Experience working with consumer marketing strategies
• Familiarity with orthodontic or dental industry products and market dynamics
• Knowledge of digital marketing and analytics tools

Qualifications

• Not explicitly specified; relevant marketing leadership experience and industry knowledge are implied

Benefits & Perks

• Not specified in the description