DIRECTOR OF POLITICAL AND ANALYTICS (REMOTE/USA) - GDM

Graymedia

Sandy Springs, GA

Full Time

Director

90k-110k

10 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, a large Telemundo Affiliate group, Gray Digital Media, video production companies, and studio facilities. Gray Media offers a comprehensive benefits package including medical, dental, vision, flexible spending accounts, life and disability benefits, paid parental leave, adoption and surrogacy benefits, 401(k), employee assistance programs, voluntary benefits, paid time off, and competitive salary. The company emphasizes work-life balance and equal employment opportunities.

Key Responsibilities

Own the development and execution of marketing strategies leveraging first-party (CRM, transactional, behavioral) and third-party data sources.
Join strategic calls with Sales teams and key clients to present insights, campaign performance results, and optimization recommendations.
Manage relationships with external data providers and technology partners.
Collaborate with sales teams to identify and activate high-value audience segments for digital advertising campaigns.
Develop and manage marketing attribution models to measure the impact of campaigns.
Partner with content teams to analyze viewer and reader engagement, optimize content placement, and enhance audience retention.
Design and maintain dashboards and reporting tools that provide actionable insights to sales, marketing, and editorial leadership.
Monitor digital consumption patterns to uncover trends and opportunities for audience growth.
Ensure compliance with applicable data privacy and protection laws in all analytics, targeting, and audience activation processes.

Requirements

Bachelor's degree in Data Science, Marketing Analytics, Statistics, or relevant work experience.
5+ years of experience in digital analytics, targeting, or advertiser data solutions for a media company, agency, or AdTech company.
Proficiency in SQL, Python, R, or business intelligence tools such as Tableau, Looker, or Google Data Studio.
Experience with CDPs, DMPs, and DSPs for digital audience activation.
Excellent communication skills with the ability to turn data insights into clear, actionable strategies.
Strong organizational and project management skills with the ability to work across departments.

Nice to Have

Experience working in a media or advertising environment.
Knowledge of digital marketing strategies and audience segmentation.
Familiarity with data privacy and protection laws.

Qualifications

Bachelor's degree in Data Science, Marketing Analytics, Statistics, or relevant work experience
5+ years of experience in digital analytics, targeting, or advertiser data solutions

Benefits & Perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO

Working at Graymedia

Gray Media emphasizes a balanced work environment, offers comprehensive benefits, and is committed to equal employment opportunities and nondiscrimination policies. The company values diversity, inclusion, and a supportive workplace culture.

Apply Now