Director Of Product Marketing

Account Corp Intl

Atlanta, GA

Full Time

Director

116k-152k

22 days ago

Job Description

About the Role

The Director of Product Marketing will own the positioning, go-to-market strategy, and content execution for BatchData's industry-leading real estate data APIs and enrichment solutions. This leadership role involves shaping the product narrative for multiple customer segments, leading a team of three, and driving growth through channel and reseller partnerships. The goal is to fuel adoption, accelerate partner/channel expansion, and ensure BatchData stands out for its speed, flexibility, and modern integration capabilities.

Key Responsibilities

Manage, coach, and develop a team of three product/content marketers to achieve growth and content objectives across multiple channels.
Craft clear, differentiated messaging that addresses pain points such as fragmented real estate data, slow manual processes, and legacy platform limitations.
Design and execute marketing strategies tailored for key segments including investors, proptech startups, SaaS/CRM providers, and data-driven agencies.
Identify, onboard, and support new and existing reseller and channel partners to expand BatchData's reach, focusing on workflow automation, integration ease, and flexible pricing.
Oversee the strategy, production, and optimization of web, landing page, and documentation content to improve conversions and support technical and non-technical buyers.
Lead the creation of educational and video content such as YouTube videos, webinars, and product demos to teach real estate professionals and developers how to automate research and unlock data workflows.
Develop materials and resources that enable partners, resellers, and integration teams to effectively position and sell BatchData.
Collaborate with Product, Sales, Engineering, and Customer Success teams to ensure unified messaging and successful feature and API launches.
Track and report on key marketing and product adoption metrics such as API call volume, new user acquisition, partner pipeline growth, enrichment match rate, and ARPU.
Monitor industry trends, competitive offerings, and technical innovations in real estate data, SaaS, and API ecosystems.
Use analytics and market feedback to refine strategies and improve customer acquisition, retention, and reseller/channel revenue.

Requirements

Minimum of five (5) years in product marketing, content marketing, or channel/partner marketing for B2B SaaS, API, or data products.
At least two (2) years in a people management role.
Demonstrated success in driving product adoption and channel growth in a technical, data-driven environment.
Exceptional writing, editing, and communication skills to translate complex features into clear business value for technical and non-technical audiences.
Experience overseeing website content, landing page optimization, and SEO strategies.
Strong background in video content strategy, including scripting, recording, or producing educational or product marketing videos.
Familiarity with real estate data, APIs, SaaS, workflow automation, or CRM integrations is strongly preferred.
Proven project management skills to coordinate multiple projects and deadlines in a fast-paced environment.
Analytical and data-driven mindset, comfortable tracking KPIs and iterating based on performance insights.
Proficiency with content management, collaboration, and analytics tools such as Google Workspace, CMS, marketing automation, and YouTube Studio.
Collaborative, entrepreneurial mindset—driven to experiment, iterate, and deliver commercial impact.