Director Of Product Marketing

About the Role

Key Responsibilities

• Manage, coach, and develop a team of three product/content marketers to achieve growth and content objectives across multiple channels.
• Craft clear, differentiated messaging that speaks to the pain points of fragmented, hard-to-access real estate data, slow manual processes, and the limits of legacy platforms.
• Design and execute marketing strategies tailored for each key segment—investors, proptech startups, SaaS/CRM providers, and data-driven agencies.
• Identify, onboard, and support new and existing reseller and channel partners to expand BatchData's reach, focusing on workflow automation, integration ease, and flexible pricing.
• Oversee the strategy, production, and optimization of all web, landing page, and documentation content to improve conversions and support both technical and non-technical buyers.
• Lead the creation of helpful YouTube videos, webinars, and product demos that teach real estate professionals and developers how to automate research, enrich leads, and unlock new data-driven workflows.
• Develop materials and resources that empower partners, resellers, and integration teams to position and sell BatchData effectively.
• Work closely with Product, Sales, Engineering, and Customer Success to ensure unified messaging and the successful launch of new features and API capabilities.
• Track and report on key marketing and product adoption metrics such as API call volume, new user acquisition, partner pipeline growth, enrichment match rate, and ARPU.
• Monitor competitive offerings, industry trends, and technical innovations in the real estate data, SaaS, and API ecosystem.
• Use analytics and market feedback to refine strategies and deliver measurable results in customer acquisition, retention, and reseller/channel revenue.

Requirements

• Minimum of five (5) years in product marketing, content marketing, or channel/partner marketing for B2B SaaS, API, or data products.
• At least two (2) years in a people management role.
• Demonstrated success driving product adoption and channel growth in a technical, data-driven environment.
• Exceptional writing, editing, and communication skills—able to translate complex features into clear business value for both technical and non-technical audiences.
• Experience overseeing website content, landing page optimization, and SEO strategies.
• Strong background in video content strategy, with hands-on experience scripting, recording, or producing educational or product marketing videos.
• Familiarity with real estate data, APIs, SaaS, workflow automation, or CRM integrations is strongly preferred.
• Proven project management skills; able to coordinate multiple projects and deadlines in a fast-paced environment.
• Analytical and data-driven; comfortable tracking KPIs and iterating based on performance insights.
• Proficient with content management, collaboration, and analytics tools (e.g., Google Workspace, CMS, marketing automation, YouTube Studio).
• Collaborative, entrepreneurial mindset—driven to experiment, iterate, and deliver commercial impact.