Director of Product Marketing, Firefly Enterprise Video

About the Role

Key Responsibilities

• Conduct research and gain first-hand observations with customers to understand needs, market trends, and competitive landscape. Synthesize insights to inform product development and marketing strategies.
• Co-own, together with Product Management, the product strategy and upcoming calendar of new product and feature releases.
• Develop and execute comprehensive go-to-market plans for Object Compositing, including pricing, packaging, positioning, messaging, and launch strategies.
• Collaborate with sales teams to create and deliver training, sales tools, and collateral that effectively communicate the value proposition of Object Compositing.
• Lead the creation of high-impact marketing materials, including case studies, whitepapers, presentations, and web content.
• Engage with key customers to gather feedback, understand use cases, and develop customer success stories.
• Work closely with product management, field sales, engineering, and other cross-functional teams to ensure alignment on product strategy and execution.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and adjust strategies as needed.

Requirements

• 10+ years of product marketing experience (15+ years total experience), preferably with a mix of AI, software, and creative experience.
• Bachelor's degree required. MBA preferred.
• Strong strategic thinking, problem structuring, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Solid understanding of video production from capture, editing, and publishing.
• Experience with Video Marketing (Social).
• Good awareness of key video concepts from editorial, color grading, motion graphics, footage, video platform specifics.
• Experience working with professional video producers and/or creative teams responsible for video and sound.
• General understanding of video tools, video pipeline, and video production workflows.
• Proven ability to lead and influence cross-functional teams and drive results.
• Deep understanding of customer needs and the ability to translate them into compelling marketing strategies.
• English language fluency.
• Ability to travel (25%).

Nice to Have

• Experience with AI and creative software solutions.
• Experience in enterprise video or related technology fields.
• MBA or advanced business degree.

Qualifications

• Bachelor's degree (required).
• 15+ years of total experience preferred, with relevant experience in AI, software, or creative industries.

Benefits & Perks

• Competitive salary range of $163,200 -- $305,900 annually, varies by location and experience.
• Potential for long-term incentives in the form of a new hire equity award.
• Work environment recognized on Best Companies lists.
• Ongoing feedback and growth opportunities through Adobe’s Check-In approach.