Director of Sales

TEGNA

Dallas, TX

Full Time

Director

10 days ago

Job Description

About the Role

The Director of Sales at TEGNA Inc. is responsible for creating, leading, and executing the station's sales strategy to achieve or exceed annual revenue goals across linear, streaming, and digital platforms. This role involves developing a high-performing sales team, collaborating with station management and external partners, and driving revenue growth in a dynamic media environment. The position reports to the President & General Manager and plays a key role in building a sustainable future for local news.

Key Responsibilities

Build the sales strategy to achieve or exceed the station's revenue goals.
Recruit, develop, retain, and supervise an elite, and highly performing sales team.
Price and manage inventory to meet and exceed budget goals with accurate forecasting.
Work collaboratively with the station's department heads and station management to create incremental revenue opportunities and ensure a smooth experience for clients from order to implementation of their marketing solutions.
Collaborate marketing and news leaders on ratings, estimates and projections to optimize value.
Gain understanding of the market and the business opportunities available to grow market share in each revenue stream by leveraging TEGNA's resources.
Develop strong relationships with local advertisers as an influencer and accelerator for new business opportunities.
Lead change effectively and innovate and embrace new product opportunities.
Closely partner with TEGNA Sales to optimize opportunities with national and political accounts and grow shares.
Diligently update the different reports needed for station leadership and TEGNA Corporate leadership.
Represent station in external sales and marketing related industry functions.
Travel on a regular basis and attend sales-related functions after business hours.

Requirements

10+ years of TV sales experience with 3-5 years of experience in broadcast TV sales leadership roles with a track record of achieving or exceeding goals.
Demonstrate knowledge of marketing solutions spanning linear broadcast TV and digital solutions, including OTT/CTV.
Established knowledge of political advertising sales cycle.
Proven track record of cultivating a strong performing team with a positive and inclusive culture.
Ability to effectively manage a large staff with various skill sets.
Demonstrate the ability to think and lead strategically, and be a proven problem solver and thought leader.
Able to manage pressure constructively and adapt promptly to changing priorities and goals.
Excellent verbal and written communication skills, with solid interpersonal and customer service skills.
Advanced CRM system experience; Salesforce.com experience.
Working knowledge of Comescore, Wide Orbit Traffic, Wide Orbit Analytics, ShareBuilder, and Matrix.

Nice to Have

Experience with Comescore, Wide Orbit Traffic, Wide Orbit Analytics, ShareBuilder, and Matrix.

Qualifications

Educational background not explicitly specified in the description.

Benefits & Perks

Comprehensive benefits including medical plans through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance.
401(k) program with company match and immediate vesting.
Nine free virtual doctor's appointments through Teladoc and 12 free annual therapy sessions through Spring Health.
Generous Paid Time Off (PTO) and nine paid holidays per year.

Working at TEGNA

TEGNA Inc. values diversity and is an equal opportunity employer. The company emphasizes a collaborative culture, inclusion, and development of individuals from diverse backgrounds and experiences. They are committed to providing accommodations for individuals with disabilities and fostering an environment where all qualified candidates are considered.

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