Director of Store Marketing, J.Crew Factory

About the Role

Key Responsibilities

• Develop brand marketing strategies that support business goals, with a focus on expansion into new markets and customer acquisition
• Lead team of marketers driving programs to open new store locations while also optimizing the existing store fleet
• Simultaneously drive both a national approach, as well as localized plans by trade area and geographical location. Leverage localized insights to tailor messaging, media plans and events that resonate with specific consumer segments
• Own Store marketing budget and develop incrementality analysis to ensure efficient use of spend; present ROI findings in monthly executive share outs
• Identify and create distinct marketing strategies for key areas of growth, including customer acquisition opportunities with key target segments (e.g. Men’s, Kids)
• Partner with CRM, loyalty and Digital Marketing teams to amplify omni-channel strategies that drive foot traffic and repeat visits
• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry - identify new marketing tactics to integrate into our strategy

Requirements

• Masters or Bachelors Degree
• 10-12 years Retail Marketing experience - involvement leading brick-and-mortar retail expansion preferred
• Proficiency with marketing analytics and advanced customer segmentation
• Creative problem-solver and decision maker with a proven track record of delivering results
• Proven ability to handle time-sensitive projects and prioritize multiple objectives at the same time
• Confident with excellent verbal and written communication
• Ability to think strategically but act tactically and evaluate tradeoffs
• Domestic travel required to physical store locations

Nice to Have

• Experience in retail expansion and store opening programs
• Experience working in a fast-paced retail environment
• Ability to leverage localized insights for targeted marketing

Qualifications

• Ability to handle time-sensitive projects and prioritize multiple objectives independently
• Excellent verbal and written communication skills
• Exceptional organizational and project management skills
• Ability to think strategically and act tactically while evaluating tradeoffs

Benefits & Perks

• Health & Well-being - medical, dental, prescription and vision insurance, family planning support, fitness discounts, medical travel
• Associate Discount across all of our brands (J.Crew, J.Crew Factory, and Madewell)
• Flex Fridays - office closes at 1:00 PM every Friday year-round
• Community Impact through philanthropic efforts and the J.Crew Cares Program
• Winter Break at the end of December for eligible full-time associates