Director Omnichannel Strategist- Solid Tumors

About the Role

Key Responsibilities

• Lead/coach a cross-functional team across one or multiple markets to pull through omnichannel media plans, brand campaigns, tactics and programs.
• Drive seamless interaction between the business, WCE, BI&A, matrix teams, and agencies, developing engagement strategies and digital channel tactics.
• Deliver channel insights and recommendations for ongoing optimization of business plans.
• Leverage digital capabilities and customer engagement principles to drive results (e.g., CRM, websites, social media, email, SEM, personalization engines).
• Identify and run experiments with capabilities team to pilot/scale digital marketing and AI-powered capabilities.
• Collaborate with BI&A to translate customer data and insights into strategic marketing actions using dashboards, predictive modeling, and segmentation analysis.
• Champion the use of AI tools to enhance personalization, automate campaign deployment, and inform marketing decisions.
• Lead planning across internal business partners and engage with multiple customer types including HCPs and consumers.
• Partner with capability and IT teams to ensure integration of marketing technologies.
• Contribute to continuous improvement of engagement, channel, content, and analytic planning frameworks.
• Lead insights and metrics discussions with business partners in collaboration with BI&A.
• Lead cross-functional matrix teams and coordinate with capabilities, digital production, and WCE to execute strategies.
• Maintain awareness of the competitive landscape and drive digital innovation best practices.
• Partner with content stewards and production teams for cross-market material creation and reuse.
• Provide direction to project teams, manage campaign/project financials, and ensure alignment with KPIs and business goals.
• Make recommendations and decisions related to media activities, spend levels, and optimization for HCP and DTC audiences.

Requirements

• Bachelor's degree required; MBA preferred.
• Minimum 8+ years of experience in Digital / Omnichannel Marketing leadership, including marketing technology, strategy, analytics, campaign execution, and AI applications in marketing.

Nice to Have

• Deep experience with omnichannel marketing across personal and non-personal channels.
• Understanding of media planning, buying, and pull-through.
• Familiarity with martech platforms (CRM, DMP, CDP, automation, orchestration, DAM).
• Experience integrating marketing technologies into workflows and planning.
• Proficient in using data to inform marketing strategy and execution.
• Knowledge of performance metrics, experimentation frameworks, and attribution models.
• Experience leveraging AI for targeting, content recommendation, and campaign optimization.
• Understanding of AI governance and ethical use in healthcare marketing.
• Demonstrates ability to lead cross-functional teams, drive innovation, and foster collaboration.

Benefits & Perks

• Bristol Myers Squibb offers a wide variety of competitive benefits, services and programs that provide employees with resources to pursue their goals, both at work and in their personal lives.