Director, Paid Social

About the Role

Key Responsibilities

• Define a new approach to Social for ClearChoice leveraging user generated content connected with sampling and consumer passion points. Be open to pioneering a new way of activation.
• Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, etc.)
• Drive Brand Governance in Social to protect brand reputation while leaning into organic social - and then scale for paid.
• Build a roadmap that combines strategic vision with actionable steps, ensuring Aspen's social presence drives business impact.
• Collaborate with Media, Marketing, Communications, and Creative teams to ensure cohesive messaging and brand consistency.
• Manage agency relationships and partnerships with influencers and content creators.
• Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness, and strategy effectiveness.
• Present reports and insights to senior leadership, making data-driven recommendations.
• Champion a culture of testing and learning to continuously refine strategies and maximize impact.

Requirements

• 10+ years of experience in social media marketing, with at least 5 years in a leadership role.
• Deep experience in leveraging social media to drive customer acquisition and traffic.
• Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
• Hands on Approach to Social with daily/weekly pulse and detail orientation.
• Proven track record of driving social growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
• Expertise in platform-specific strategies for TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms.
• Strong analytical skills with proficiency in social listening and analytics tools (e.g., Sprout Social, Brandwatch, Google Analytics).
• Excellent communication and leadership skills.

Benefits & Perks

• A salary range of $150,000 - $175,000 plus bonus/incentives.
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.