Director, Product and Technical Marketing

About the Role

Key Responsibilities

• Develop and own the overall product marketing strategy aligned with company goals and product roadmap.
• Anticipate and lead the product related needs of sales with technical decision maker and practitioner level messaging, proof points, objection handling and other relevant collateral aligned to Citrix's use cases.
• Craft compelling messaging and positioning that differentiates our products in the market.
• Lead product launches in collaboration with product management, sales, and demand generation teams.
• Orchestrate, create, and oversee high-quality product and technical content including solution briefs, technical blogs, product datasheets, videos, and presentations.
• Be the internal expert on market trends, customer needs, buyer personas, and the competitive landscape.
• Orchestrate product capabilities into market-facing narratives in partnership with product management.
• Accountable for alignment and communication of the quarterly product marketing plan with product management.
• Collaborate with the executive team to represent the company at industry events, analyst briefings, and public forums.
• Gather and synthesize feedback from customers, sales, partners, and analysts to shape product messaging and asset needs.
• Lead and grow a team of product and technical marketers, fostering a high-performance and collaborative culture.
• Manage project timelines, resource allocation, and performance metrics for the team.

Requirements

• 12+ years of experience in product, solution, or technical marketing roles in B2B technology companies.
• 4+ years of leadership experience managing teams of 5 or more people, leading cross-functional initiatives.
• Proven track record of successfully launching and marketing enterprise software, SaaS, or technology products.
• Strong technical background with the ability to understand complex products and communicate them effectively to diverse audiences.
• Leadership experience in building and executing product marketing strategies, sales enablement programs, and technical content plans.
• Excellent communication and storytelling skills, both written and verbal.
• Exceptional cross-functional collaboration skills across disciplines.
• Solid understanding of marketing principles and best practices.
• Demonstrated experience in developing impactful marketing plans, strategies and programs.
• Solid business rigor skills of program development, management, analysis and reporting.
• Solid knowledge of key business drivers and the process for technology decision making.
• Bachelor's degree in Marketing, Engineering, Computer Science, or related field; MBA or equivalent experience preferred.

Nice to Have

• Strong knowledge of software product development processes.
• Experience in virtual desktop and virtual application infrastructure or security solutions.
• A passion for technology and understanding of the enterprise software landscape.
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle).
• Comfortable working in scrappy fast-paced, startup or high-growth environments.
• Experience with public relations, analyst relations and speaking at industry conferences.
• Global marketing experience and ability to support international go-to-market efforts.

Qualifications

• Bachelor's degree in Marketing, Engineering, Computer Science, or related field
• MBA or equivalent experience (preferred)

Benefits & Perks

• Life insurance
• 401(k) plan
• Healthcare, life insurance and disability benefits (U.S. based employees)
• Potential for annual bonus and sales incentives depending on role and performance