Director Product Marketing

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for new product launches and feature rollouts.
• Define clear product positioning and messaging that resonates with target audiences and differentiates the company in the market.
• Drive competitive intelligence and market research to inform product strategy and marketing tactics.
• Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
• Partner with Sales, Product, and Customer Success teams to align product strategy with business goals.
• Lead and grow a team of product marketers, providing mentorship and strategic guidance.
• Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.
• Develop pricing and packaging strategies in partnership with Product and Revenue teams.
• Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.
• Create and manage product launch plans, sales enablement materials, and content supporting the buyer journey.
• Collaborate with demand generation teams on campaigns that drive awareness and adoption.
• Work closely with content and brand teams to ensure consistency across all channels and materials.
• Support customer advocacy efforts by capturing testimonials, use cases, and success stories.
• Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.
• Partner with Product Management to incorporate the voice of the customer into product development.
• Align with Revenue Operations and DemandGen teams to drive pipeline growth and customer acquisition.

Requirements

• 7 years of experience in product marketing, including 3 years in a leadership role.
• 5 years of supporting channel partner programs (e.g., OEMs, VARs, CSPs), including partner enablement, asset development, and joint marketing efforts.
• Proven track record of developing successful go-to-market strategies and product launches.
• Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.
• Excellent verbal and written communication skills, with a talent for storytelling and simplifying complex ideas.
• Experience in B2B SaaS or technology industries is strongly preferred.
• Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.

Nice to Have

• Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO).
• IoT connectivity technology, solutions, and GTM experience.
• Security Service Edge (SSE) technology, solutions, and GTM experience.
• Partner channel enablement training and related resource development.
• Experience in high-growth, agile, fast-paced environments.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Salary range of $175,000 to $215,000.
• Comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k).