Director-Product Marketing

About the Role

Key Responsibilities

• Develop and implement strategies and programs to grow AT&T FirstNet and Public Sector markets, including government, education, and public safety.
• Partner with leaders across business functions to review priorities and determine marketing strategies to drive business results.
• Lead all external marketing activities for FirstNet, including strategy and execution across media, social, direct marketing, PR, and other channels.
• Manage the development of marketing, advertising, and communication programs to grow the FirstNet brand and increase preference for company products and services.
• Develop campaign plans and success metrics, manage marketing briefs, define target audiences, and provide executional guidance to the team.
• Optimize tactics to deliver business results and build strong relationships with organizations and agency partners.

Requirements

• 8 to 10 years of relevant experience with increasing responsibility, including at least 5 years in marketing communications, advertising, or related fields.
• Experience managing multi-channel marketing campaigns including paid and owned initiatives.
• Experience creating comprehensive communication plans targeting the public safety community.
• Data-driven decision making skills and curiosity to understand how to drive traffic and conversions.
• Extensive experience marketing to First Responder and Public Sector markets, including government, education, and public safety.
• Executive-level communication and presentation skills.
• Leadership skills to shape and lead growth vision and marketing strategy.
• Strong organizational and project management skills, with the ability to plan, meet deadlines, prioritize, and manage a team.
• Ability to formulate and execute strategic marketing plans, establish KPIs, monitor performance metrics, and improve campaigns.

Nice to Have

• Experience working with agency partners and cross-functional teams.
• Knowledge of the telecommunications industry and public sector markets.

Qualifications

• Educational background or certifications are not explicitly specified but implied to include significant professional experience in marketing.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident/hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts on AT&T products and services