Director, Product Marketing

About the Role

Key Responsibilities

• Lead and execute go-to-market strategies for new features and solutions, partnering closely with Product, Sales, and Marketing to drive awareness, adoption, and revenue growth.
• Ensure alignment between campaign strategies, content creation, and GTM initiatives.
• Develop compelling, differentiated messaging that highlights NextGen's value proposition across AI, EHR, RCM, and patient engagement solutions.
• Guide creative teams to ensure consistency in product messaging and brand voice across all channels.
• Equip the field with sales collateral, pitch decks, case studies, battlecards, and objection-handling tools tailored to buyer personas and market segments.
• Provide frontline sales support and training to improve conversion and pipeline velocity.
• Own competitive intelligence and win/loss analysis to inform positioning and equip sales with real-time differentiation strategies.
• Maintain a robust reference and client advocacy program to strengthen credibility and market influence.
• Act as a strategic liaison between the field and internal teams—gathering insights from surveys, client interactions, and conferences to influence roadmap and marketing strategies.
• Collaborate with content and digital teams to develop thought leadership assets, webinars, and campaigns that support demand generation and customer education.
• Ensure product marketing supports every stage of the buyer's journey and aligns with marketing KPIs.
• Perform other duties that support the overall objective of the position.

Requirements

• Bachelor's Degree; MBA preferred or any combination of education and experience providing the required qualifications.
• 10+ years' experience as an individual contributor with increasing levels of experience.
• 5+ years marketing experience.
• 5+ years' experience as director level management.
• Former Product Marketing experience.
• Experience working with legal documents and terminology.
• Experience working with competitive intelligence software.
• Experience launching cloud-based healthcare solutions.
• Deep understanding of the U.S. healthcare provider market and ambulatory care trends.
• Knowledge of healthcare sales and customer service best practices.
• Proficient with Microsoft Office Suite and Salesforce CRM.
• Proficient with competitive intelligence methods and techniques.
• Knowledge of revenue recognition guidelines, SOX, and high trust security.
• Leadership and interpersonal skills, excellent communication, proposal writing, collaboration, attention to detail, organizational, time management, strategic, critical, quantitative, and analytical skills.
• Ability to drive strategic direction within a sales organization, develop solutions, prioritize work, multi-task, and meet deadlines.

Nice to Have

• Experience working with legal documents and terminology.
• Experience working with competitive intelligence software.
• Experience launching cloud-based healthcare solutions.

Qualifications

• Bachelor's Degree
• MBA (preferred)