Director, Product Marketing, IT Service

About the Role

Key Responsibilities

• Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
• Drive end-to-end product launches and release marketing for new IT Service features and solutions, including strategy, planning, and execution while aligning cross-functional teams.
• Develop and execute comprehensive go-to-market plans, partnering with sales leadership to enable sales teams on product features, benefits, and competitive differentiators.
• Create compelling content such as product demos, customer success stories, white papers, webinars, social media, and website copy to guide IT buyers through the purchase journey.
• Represent Salesforce at company and industry events, webinars, and customer engagements by designing and delivering presentations that demonstrate the value of IT Service.
• Monitor and analyze KPIs like revenue and pipeline, using data to inform future product marketing and go-to-market strategies.

Requirements

• 8+ years of experience in product marketing, brand marketing, and/or go-to-market roles.
• 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space.
• Proven ability to develop and execute successful product launches that generate awareness and pipeline.
• Strong ability to strategize and craft compelling messaging and positioning for technology products.
• Excellent visual, written, and verbal communication skills, with experience presenting to executive leaders, cross-functional teams, and customers.
• Strong analytical mindset with a track record of using data to drive decisions and achieve measurable marketing goals.
• Proactive, results-driven attitude with the ability to lead projects and navigate ambiguity.

Nice to Have

• Hands-on experience working in IT and the ability to 'speak IT's language.'
• Technical savvy with experience building product demos using live environments and design/video tools like Figma and Camtasia.
• A positive, can-do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing and ITSM is required.

Benefits & Perks

• Parental leave
• 401(k)
• Comprehensive health benefits including medical, dental, and vision
• Mental health support
• Paid time off and flexible work arrangements
• Life and disability insurance
• Employee stock purchasing program