Director, Product Marketing, Liberty Street, New York, NY

About the Role

Key Responsibilities

• Lead the development and execution of an integrated, multi-channel marketing communications plan for assigned business segments.
• Engage with business segment leadership to understand and align with their strategies, goals, and initiatives.
• Collaborate with internal and external marketing partners to develop and deliver the marketing plan.
• Ensure market research and data analytics are included in business strategy, marketing strategy, and ROI analysis.
• Refine the positioning and messaging for consumer lending products such as credit cards and loans.
• Understand customer needs, target audiences, and conduct competitor benchmarking to identify differentiation opportunities.
• Act as a trusted partner to Product teams and senior leadership to shape long-term marketing strategies.
• Create and lead cohesive marketing plans for lending products, including product launches and go-to-market strategies.
• Partner with media, marketing operations, and customer experience teams to execute marketing strategies and GTM plans.
• Synthesize team work into meaningful outputs to sharpen marketing strategies and roadmap product marketing calendars.

Requirements

• Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration, or related field.
• 10+ years in integrated marketing, product marketing, or related field.
• 9+ years in banking, fintech, or payments space, ideally in lending.
• 2+ years of experience leading a team and supporting team development.
• Experience influencing product roadmaps and leading product marketing strategy.
• Excellent communication skills with the ability to tell data-driven stories and tailor messaging across audiences.
• Strong problem-solving skills and ability to handle complex situations.
• Proven leadership in marketing/advertising strategy and social/web marketing and communications.
• Knowledge of social media impact measurement, SEO, and regulatory considerations in financial services.
• Strong project management, organizational, and relationship management skills.

Nice to Have

• Established work history demonstrated through work experience, training, military service, or education.

Qualifications

• Formal educational qualifications include a Bachelor's Degree (required) and a Master's Degree (preferred).

Benefits & Perks

• Competitive salary range from $123,750 to $200,000 annually.
• Access to Santander benefits (details available via provided link).
• Supportive work environment emphasizing continuous learning and development.
• Inclusive and accessible application process.