Director, Recruitment Marketing-Remote

LifePoint Health

Brentwood, TN

Full Time

Director

4 days ago

Job Description

About the Role

As a member of the Health Support Center (HSC) team at Lifepoint Health, the Director of Recruitment Marketing supports hospitals and communities by driving employer brand awareness, advertising campaigns, and candidate engagement through digital media, events, and creative communications. The role involves leading recruitment marketing strategy, managing external partners, stewarding the employer brand and employee value proposition, and supporting talent acquisition priorities with innovative, data-driven solutions. The position emphasizes making communities healthier and fostering a diverse, impactful workforce.

Key Responsibilities

Leads recruitment marketing strategy and advertising campaigns across a diverse portfolio of brands, including day-to-day management of the agency of record and external partners.
Stewards the Employer Brand and employee value proposition (EVP), ensuring creative and integrated campaigns that highlight Lifepoint's values, culture, and benefits.
Participates in metrics and reporting to assess the effectiveness of digital marketing efforts in driving brand awareness, applications, and key objectives.
Manages online content and candidate-facing digital properties, including social media channels and career websites, optimizing usability, design, and conversion.
Facilitates technical integrations between ATS systems, career websites, and external media platforms.
Leads annual strategic planning and budgeting for recruitment marketing programs, ensuring budget compliance.
Supports internal communication and media requests, including writing job descriptions, collateral (flyers, emails, mailers, banners), and developing localized media plans.
Identifies innovation opportunities and emerging trends in digital strategy and recruitment marketing.
Leads a team by setting priorities, aligning resources, and inspiring impactful programming.

Requirements

Bachelor's Degree in Marketing, Communications, or related field.
8-10 years of experience in Marketing or Recruitment Marketing.
Experience delivering results in large, complex organizations.
Strong understanding of hospital/healthcare industry operations.
Excellent writing, presentation, and communication skills.
Proven success leading in a fast-paced, transformational environment.
Strategic planning expertise with the ability to influence and implement creative solutions.
Effective collaborator with senior leaders and cross-functional teams.
Management experience & skills with ability to manage multiple initiatives simultaneously.
Proficiency in digital platforms, analytics, and technical integrations.
Travel requirement: Up to 5% overnight travel by land and/or air.

Nice to Have

Experience with digital media, advertising campaigns, and creative communications.
Knowledge of ATS systems and technical integrations.
Experience in healthcare or hospital industry operations.

Qualifications

Bachelor's Degree in Marketing, Communications, or related field.
8-10 years of experience in Marketing or Recruitment Marketing.

Benefits & Perks

Comprehensive medical, dental, and vision coverage for full-time and part-time employees.
Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave, and paid time off.
Higher education and certification tuition assistance, loan assistance, and 401(k) retirement plan with company match.
Mental, physical, and financial wellness programs, including free gym memberships, virtual care, mental health services, and discount programs.
Ongoing learning and career advancement opportunities.

Working at LifePoint Health

Lifepoint Health is committed to empowering a diverse and impactful workforce, fostering a mission of Making Communities Healthier. The organization values talented people, creating workplaces where employees can pursue meaningful careers that make a difference in communities across the country. Success is driven through collaboration, innovation, and a focus on community health.

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