Director, Search Engine Marketing

About the Role

Key Responsibilities

• Lead applicable client relationships on behalf of the Search team.
• Manage a subset of the Search team across multiple clients, establishing and refining processes for creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
• Motivate and inspire team members from junior analysts through associate directors to drive continual performance improvements in client business.
• Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management.
• Evaluate new technologies, strategies, and techniques across the search landscape and gauge potential for experimentation within existing and new client engagements.
• Develop Paid Search strategy and testing methodology and roadmap for client(s).
• Manage daily relationships with key search engine representatives.

Requirements

• 8+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS).
• Bachelor's degree.
• Strong interpersonal and verbal communication skills, with the ability to articulate clearly and effectively over the phone, email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Strong command and expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin).
• Advanced MS Excel fluency (pivot tables, charts, vlookup, sumifs).
• Experience in leveraging site analytics programs for SEM analysis and insights (Google Analytics, Omniture, CoreMetrics).

Nice to Have

• Experience with managing multiple teams and client portfolios.
• Experience with developing and administering digital account strategies.
• Mentoring experience for junior staff.
• Experience with test/learn innovation cultures.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Competitive total rewards package including a discretionary bonus.
• Health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.