Director-TLS Marketing Analytics & Strategy

American Express

New York, NY

Full Time

Director

150k-225k

3 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The role of Director-TLS Marketing Analytics & Strategy involves leading a high-impact team responsible for applying advanced analytics to TLS marketing campaigns, customer engagement strategies, and loyalty initiatives, serving as the voice of marketing analytics within TLS, and providing insights to optimize marketing initiatives.

Key Responsibilities

Lead TLS Marketing Analytics to deliver insights that strengthen customer engagement, loyalty, and marketing effectiveness.
Develop and apply customer segmentation and targeting analytics to refine personalization, optimize benefits, and design relevant campaigns.
Build and manage marketing measurement frameworks to evaluate campaign effectiveness, ROI, and attribution across channels utilizing a test and learn mindset.
Deliver clear, actionable recommendations that marketing, partnerships, and product teams can execute with precision.
Elevate TLS' presence in the Consumer Marketing Engine by embedding analytics into campaign planning, targeting, and measurement.
Lead, mentor, and develop a team of analysts and managers, fostering expertise in segmentation, benefits and offers analytics, and campaign performance measurement.

Requirements

At least 9 years of relevant professional experience in marketing analytics, customer insights, or campaign measurement.
Bachelor's degree in a quantitative field (e.g., statistics, economics, data science, engineering, math).
Expertise in marketing analytics methods, including segmentation, predictive modeling, ROI/attribution, and multivariate testing.
Strong ability to partner with marketing, partnerships, and product leaders to embed analytics into strategy and execution.

Nice to Have

Advanced degree in a quantitative field.
Proven success applying analytics to marketing campaigns, customer engagement, and loyalty strategies.
Experience delivering clear recommendations that translate into measurable business outcomes.
Excellent communication skills with the ability to present analytics in a compelling, executive-ready manner.
Leadership experience building and motivating high-performing analytics teams.

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

Our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We back our colleagues with the support they need to thrive, professionally and personally. We have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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