Ecommerce and Customer Marketing Lead

About the Role

Key Responsibilities

• Support the Strategic Accounts and Growth Channels area leadership and transition to cover the Grocery Wholesale area.
• Manage the marketing budget and lead strategic annual planning for key retail drive periods.
• Develop and share strategies to drive market share and analyze current plan performance.
• Support customer-specific JBP/JVP/KVP initiatives as needed.
• Provide analytics and support for Monthly Business Reviews (MBR) and Quarterly Business Reviews (QBR).
• Act as primary point of contact for BU Leadership and the National Omni Team.
• Recap specific campaigns and Test & Learn initiatives.
• Equip and train Field Sales Teams with eCommerce sales knowledge through tools and documentation.
• Manage Retail Media Network Monthly Reporting and QBRs.
• Develop digital strategies, reporting, and share insights across availability, content, and share of search.

Requirements

• Strong digital and eCommerce fluency, including media metrics such as ROAS, CPC, and incremental ROAS.
• Retail media strategy and buying experience (e.g., Roundel, The Collective, ADRM, DGRM).
• Business acumen in CPG planning to guide campaign strategy and investment decisions.
• 8+ years in digital marketing, eCommerce, or CPG preferred.
• Familiarity with the CARS framework (Content, Availability, Ratings & Reviews, Search).
• Knowledge of retailers such as ALB, TGT, AD, DG, Meijer, HEB, Publix, and broker environment.
• Proficiency in Tableau for interpreting data, not dashboard building.
• Proficient in Microsoft Office programs.
• Strong sales, marketing, media, category planning, and analytical background.
• Strong oral and written communication skills, including reporting and presentation skills.
• Excellent organization and project management skills.
• Ability to work autonomously with minimal direction.
• Savvy with business intelligence tools/software (e.g., IRI, Spark, Reveal, Tableau, Budget Management).
• Ability to summarize complex information and influence sales leadership.
• Strong relationship-building skills and ability to command trust and respect.
• Proven ability to coordinate strategic vision and lead a team in a fast-paced, results-driven environment.

Nice to Have

• People management experience preferred but not required with strong digital expertise and executive presence.

Qualifications

• 8+ years in digital marketing, eCommerce, or CPG (preferred).

Benefits & Perks

• Pay range of $36.76 per hour.
• Remote work with preference for candidates located in Chicago, IL.