Email Marketing Analyst

Dick's Sporting Goods

Coraopolis, PA

Full Time

Mid Level

13 days ago

Job Description

About the Role

The Email Marketing Analyst at DICK'S Sporting Goods is responsible for planning, executing, building, testing, and deploying email, SMS, and mobile app push campaigns. The role involves campaign performance tracking, regular reporting, and analysis to optimize program performance. The analyst will work closely with marketing systems and support integration, targeting, segmentation, and compliance efforts. This position requires flexibility to work nights and weekends as needed and contributes to creating confidence and excitement among athletes while reflecting an inclusive and diverse workforce.

Key Responsibilities

Execute, build and deploy email campaigns
Build emails, SMS and mobile app push messages using campaign systems
Support development of campaign contact history
Monitor QA processes
Work closely with Email Planner to schedule campaigns correctly
Email performance tracking
Develop weekly email reports on key email response metrics
Develop monthly and quarterly email updates
Responsible for revenue goals associated with campaigns
Maintain year-over-year email metrics
Analyze and make suggestions for improvement
Perform ad hoc reporting and analysis as needed
Be an expert on campaign systems and data sources
Serve as SME on email, SMS, and push systems, data, and metrics
Develop targeting and segmentation strategies
Manage email lists and dynamic content
Support integration work as needed
Monitor and ensure compliance with email policies and CRM best practices
Perform ongoing competitive market and industry analysis
Guide testing opportunities and provide analysis and recommendations
Research and report on industry best practices

Requirements

Bachelor's Degree in Marketing or related field
3-5 years of email marketing experience
Experience with customer relationship management (CRM) systems is a plus
Experience and proven skills in Microsoft Office applications
Basic HTML programming for coding emails
Basic knowledge of social media and mobile marketing
Aptitude to understand databases and related technologies
Strong quantitative and analytical skills
Excellent organizational and prioritization skills
Exceptional work ethic and strong attention to detail
Ability to build effective working relationships with colleagues inside and outside the organization
Self-motivated individual who can prioritize and multi-task, works well under pressure, and meets tight deadlines