Email Marketing Manager

About the Role

Key Responsibilities

• Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys—handling requests end-to-end from intake through QA and send.
• Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement. Propose new segments, triggers, and content strategies to increase engagement and activation.
• Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io.
• Personalize emails with customer data using liquid syntax.
• Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion, and retention.
• Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility.
• Work closely with the broader Marketing Operations team to evolve templates, email QA processes, and campaign performance reporting.

Requirements

• 3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company.
• Experience in HTML and CSS for email, with strong attention to email QA and rendering across devices.
• Proficiency with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms.
• Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance.
• Project management skills—comfortable juggling multiple requests and deadlines across a wide range of teams.
• Experience partnering with cross-functional teams including Product Marketing, Demand Generation, and Data Science.
• Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates.

Nice to Have

• Experience working with international or regional marketing teams on localization and global send strategies.
• Familiarity with customer data platforms and integrating behavioral data into email campaigns.
• Experience running lifecycle audits and developing nurture programs from scratch.
• A strong experimentation mindset and ability to interpret test results into strategic recommendations.
• Knowledge of data visualization tools or basic SQL.