Email Marketing Manager

About the Role

Key Responsibilities

• Manage all aspects of day-to-day email campaigns for J.Crew US and International
• Oversee and build the J.Crew email calendar to deliver against key business KPIs and goals
• Partner with creative and brand team to create brand and promotional emails that will drive conversion and increase customer lifetime value
• Consistently provide insights and channel optimizations from quantitative and qualitative data
• Own the email audience segmentation and personalization strategies to drive customer retention and new customer conversion
• Analyze and share out email creative performance to inform email content strategy go forward
• Closely collaborate with the cross-functional teams to ensure successful and timely delivery of all email campaigns
• QA and approve all email campaigns to ensure creative, content, links, and copy are accurate for deployment
• Partner closely with cross-functional teams (i.e. Project Management, Merchandising, Planning, and Customer Insights team) to drive the email channel strategy and deliver on J.Crew business goals and KPIs
• Partner closely with our Email Provider to drive performance and unlock new capabilities
• Ensure emails adhere to all GDPR and CAN-SPAM legal requirements
• Assist with budget management, reconciliations, and processing of invoices

Requirements

• 4-5 years of related experience in email marketing, retail preferred
• Strong analytical skills; proficiency in Microsoft Excel and Google Analytics
• Experience with a major ESP (i.e. Salesforce Marketing Cloud, Oracle Responsys, etc.)
• Very strong communication and team-working skills
• High level of organization coupled with attention to detail
• Willingness for occasional night, weekend, & holiday work
• Interest in learning about marketing financials
• Self-starter who exhibits curiosity
• Ability to prioritize multiple objectives within a fast-paced, changing environment
• Aptitude to think strategically but act tactically
• Confidence in project management and presentation skills

Nice to Have

• Expertise in email marketing at an eCommerce or retail company
• Demonstrated passion for the J.Crew brand

Qualifications

• Educational background not explicitly specified; experience in email marketing and retail preferred

Benefits & Perks

• Health & Well-being - medical, dental, prescription and vision insurance, family planning support, fitness discounts, medical travel and more
• Associate Discount across all of our brands (J.Crew, J.Crew Factory, and Madewell)
• Flex Fridays - office closes at 1:00 PM every Friday year-round
• Community Impact through philanthropic efforts and the J.Crew Cares Program
• Winter Break at the end of December for eligible full-time associates at the Home Office