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Enrollment Content Strategist, Graduate

Xavier University

Cincinnati, OH
Full Time
Mid Level
13 days ago

Job Description

About the Role

Xavier University's Office of Marketing and Communications seeks applications for a talented writer and content developer for the position of Enrollment Content Strategist, Graduate. The Enrollment Content Strategist will provide centralized communications and marketing support in the Division of Strategic Enrollment Management and will report directly to the Director of Graduate Marketing and Communications. This position is responsible for providing leadership and support on all graduate enrollment marketing planning throughout the full recruitment funnel including prospect management, application generation, yield efforts, and student onboarding/melt prevention. This position will coordinate with internal Xavier staff and faculty to architect an overall strategic plan for recruiting and onboarding prospective undergraduate and graduate students through concise, creative, and engaging written communication (i.e., emails, print mailers, text messages, etc.). The ideal candidate will have experience creating and managing comprehensive email communication flows and working in CRM platforms.

Key Responsibilities

  • Develop and execute marketing and communication strategies to support prospective graduate students through the enrollment process.
  • Write and manage a personalized email communication plan for 40+ graduate programs, including admissions updates, financial aid details, and next-step guidance.
  • Manage digital content for the Xavier Graduate Admission website, ensuring accuracy, consistency, and brand alignment.
  • Lead day-to-day email and marketing automation campaigns in Slate, including drip campaigns, recruitment funnel messaging, and onboarding communications.
  • Analyze marketing performance metrics, applying best practices and trends to optimize communication effectiveness.
  • Collaborate with faculty, recruiters, financial aid, and program directors to create program-specific content and support recruitment strategies.
  • Partner with marketing and communications staff to produce print and digital collateral, while supporting onboarding initiatives and counselor-student engagement.

Requirements

  • Bachelor's degree or equivalent years of work experience.
  • Minimum of 3 years of professional experience in content development, writing, or email marketing.
  • Knowledge of email marketing strategies, best practices, and tools to enhance engagement and deliver effective campaigns.
  • Working knowledge of CRM platforms (preferably Slate) and digital engagement tools used in recruitment.
  • Strong project management expertise, with experience coordinating complex initiatives across diverse groups and stakeholders.
  • Excellent communication, interpersonal, and active listening skills to foster collaboration across academic and administrative units.
  • Ability to balance multiple priorities and meet tight deadlines without compromising quality or detail.
  • Values and execution skills including commitment to Jesuit values, managing multiple projects, developing implementation plans, and driving execution.

Nice to Have

  • Familiarity with Slate CRM platform.
  • Proven success collaborating effectively across departments and functional areas.
  • Experience managing projects or programs within a university environment.

Qualifications

  • Bachelor's degree or equivalent work experience.
  • At least 3 years of experience in content development, writing, or email marketing.

Benefits & Perks

  • Comprehensive compensation program including salary and benefits like medical, tuition remission, retirement, vacation, professional development, and more.

Working at Xavier University

As an expression of its Jesuit Catholic mission, Xavier University maintains a comprehensive compensation program which recognizes the dignity of each person and is directed at attracting, retaining, and rewarding an accomplished and diverse faculty and staff.

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Job Details

Posted AtSep 9, 2025
Job CategoryContent Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Xavier University

Website

xavier.edu

Location

Cincinnati, OH

Industry

Colleges, Universities, and Professional Schools

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