Enterprise Marketing/ Account Based Marketing (ABM) Manager

About the Role

Key Responsibilities

• Execute and optimize data-driven ABM strategy and programs to achieve sales goals
• Collaborate with leadership team and other senior stakeholders to select key accounts
• Partner closely with sales teams to ensure strong marketing and sales alignment
• Deliver account research and analysis to drive ABM strategies
• Develop and deploy multi-channel ABM campaigns, including supporting creation of strategy, messaging, aligning internal teams and project managing execution
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
• Provide ongoing reporting, campaign insights and pacing towards goals to stakeholders
• Partner with Campaign Managers, Field Marketers, Strategic Sales and BDRs to build strategic account motions
• Work closely with marketing operations to support high-performance ABM marketing tools and integrations

Requirements

• 2+ years' experience specifically in ABM
• Highly organized and efficient with the ability to develop and execute against an evolving plan
• Team player able to work both collaboratively and autonomously within the Digital Team
• Strong project management, time management, prioritization and organizational skills
• Experience managing and prioritizing multiple projects simultaneously
• Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams
• Proactive self-starter with high initiative and critical thinking
• Proven ability to think strategically with exceptional attention to detail in execution
• Experience using ABM technology such as intent solutions (e.g., Demandbase) or other platforms
• Support the ongoing development of Ideal Customer Profiles and key account lists
• Experience using ABM software (Demandbase & Uberflip preferred) and marketing automation software (Salesforce Marketing Cloud preferred)
• Experience working within CRM & Sales software (Salesforce)
• Experience with multi-touch attribution reporting

Nice to Have

• Experience using ABM technology such as intent solutions like Demandbase or other platforms
• Experience using ABM software such as Demandbase & Uberflip
• Experience with marketing automation software such as Salesforce Marketing Cloud

Qualifications

• Educational background or certifications are not explicitly specified, but at least 2+ years of relevant ABM experience is required

Benefits & Perks

• Competitive salary within the range of $100,000-$140,000 USD based on experience
• Comprehensive health benefits including extended health coverage, disability insurance, and health spending account
• Paid vacation days that increase with tenure
• Paid sick days, maternity/parental leave, commuter benefits, and corporate bonuses
• 401(k) retirement plan with company contribution matching
• Additional perks for employees based at the New York office, including a subsidized meal program
• Support for work-life balance with flexible and hybrid work arrangements