Field Marketing Director, Americas

About the Role

Key Responsibilities

• Lead, mentor, and grow a high-performing field marketing team aligned to regional, vertical, and partner priorities.
• Set team goals, manage budgets, and establish performance metrics to measure impact across programs.
• Collaborate with sales leadership to ensure marketing strategies align with revenue targets and GTM objectives.
• Own the strategy and execution of regional events, executive roundtables, industry conferences, and customer-facing experiences.
• Deliver memorable event programs that drive brand engagement, lead generation, and customer retention.
• Measure event ROI and continuously optimize performance.
• Partner with sales and global marketing teams to design and execute ABM strategies across target accounts, leveraging personalization and multi-touch engagement tactics.
• Use data and insights to tailor content and campaigns that resonate with specific buying groups.
• Develop and manage co-marketing programs with key strategic partners and alliances to expand reach and drive joint pipeline.
• Align messaging and value propositions across partner GTM motions, and collaborate on events, campaigns, and content syndication.
• Build marketing programs that support sales throughout the funnel—from awareness to close.
• Deliver targeted content, sales tools, and competitive intelligence that empower reps and improve win rates.
• Collaborate with sales enablement to onboard new reps and ensure consistent messaging.

Requirements

• Proven experience in B2B marketing, with at least 3 years in a field marketing leadership role.
• Proven success in driving pipeline and revenue through integrated field programs, events, and ABM.
• Deep experience partnering with enterprise sales teams, partner ecosystems, and alliances.
• Exceptional project management and organizational skills; able to manage multiple priorities and stakeholders.
• Strong analytical mindset with the ability to derive insights from data and make informed decisions.
• Excellent communication, collaboration, people management, and leadership abilities.
• Experience working in SaaS, enterprise software, or related technology sectors is preferred.

Nice to Have

• Experience in SaaS, enterprise software, or related technology sectors.