Global Brand Director, Oncology

Bayer

Whippany, NJ

Full Time

Director

28 days ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. The Global Brand Director, Oncology supports global product teams with the design and execution of the brand strategy to commercialize the Bayer PH portfolio of products, aiming to deliver medicines to patients in need and shape the pharmaceutical environment.

Key Responsibilities

Lead brand activity and strategy in selected global congresses
Support internal brand communications
Lead development of unbranded and branded key message framework, message architecture, and integrated brand communications strategy for future indications
Provide training guidance in collaboration with key markets to design training strategies and support implementation
Drive implementation of branded campaigns in line with the brand positioning
Champion global brand alignment by advising affiliates on brand strategy
Lead the interface to markets for learning cycles and best practice sharing
Develop, deliver, and evaluate integrated omnichannel plans and promotional guidance across multiple channels including leading global external initiatives and events
Lead development of Digital Health solutions to differentiate and improve stakeholder experience
Support consolidation and interpretation of market understanding and competitive environment of the brand therapeutic landscape
Monitor, reevaluate, and implement corrective measures to global deliverables using a data-driven mindset
Monitor and control brand budgets, forecasts, and expenses
Manage key agencies

Requirements

Minimum BS or BA degree
Experience and successful global or regional marketing experience
Experience in managing external collaborations
Excellent communication skills in written and verbal English
Experience working in matrix-based teams with strong collaboration and relationship-building skills
Demonstrated cross-functional leadership capabilities

Nice to Have

PhD, MBA, or advanced degree
3+ years international/global strategic brand management experience in key therapy areas such as CV, WH, Ophthalmology, Oncology
Experience in commercializing in key PT markets
Experience in customer-facing positions
Oncology experience

Qualifications

Experience in managing external collaborations
Experience working in matrix-based teams

Benefits & Perks

Bayer offers a wide variety of competitive compensation and benefits programs

Working at Bayer

Bayer is committed to making a real difference through energy, curiosity, and dedication. We value diverse perspectives, continuous learning, and redefining what is possible, fostering an inclusive environment that supports innovation and collaboration.

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