Global Product Marketing Manager - App Ads

About the Role

Key Responsibilities

• Define go-to-market strategy for TikTok's App Ads products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning.
• Become the product expert by assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations.
• Set the vision for product launch and GTM strategy, and partner closely with both regional counterparts and cross functional partners to drive in-market activations, sales enablement and product adoption.
• Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space.
• Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization.

Requirements

• BA/BS degree or above.
• 3+ years of product marketing or product management experience with digital ad products.
• 3+ years of experience in the digital advertising industry in a measurement capacity.
• Strong knowledge of app measurement industry/solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and simplify marketing messaging for different audiences.
• Ad delivery or delivery automation solution experience with a technology company, media agency, or consulting firm preferred.
• Fluency in both English and Mandarin is required to communicate with global teams, clients, and stakeholders in English-speaking regions and Chinese-speaking markets.

Nice to Have

• Experience with ad delivery or delivery automation solutions.
• Experience working in a technology company, media agency, or consulting firm.

Qualifications

• Bachelor's degree or above
• Minimum 3 years of experience in product marketing or product management with digital ad products
• Minimum 3 years of experience in the digital advertising industry in a measurement capacity

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• RSU (Restricted Stock Units)
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time
• Employees have day one access to medical, dental, and vision insurance
• A 401(k) savings plan with company match
• Paid personal time (17 days, prorated upon hire with increasing accruals by tenure)