Global Product Marketing Manager, Ecosystem & Integrations

About the Role

Key Responsibilities

• Partner with product managers to understand market needs and target audiences for ecosystem products, ADC, and integrations, translating them into differentiated positioning and messaging.
• Act as the VS&A product marketing representative in broader Motorola Solutions ecosystem marketing meetings to ensure visibility and alignment across portfolios.
• Collaborate with the Motorola Solutions marketing team to craft and evolve collateral supporting the 'Solving for safer' narrative, ensuring cohesive representation of VS&A in broader ecosystem materials.
• Lead go-to-market strategy and execution for new ecosystem products, ADC, and integrations, including developing buyer personas, messaging, launch content, and enablement tools.
• Create marketing collateral and content such as emails, videos, social media posts, brochures, web pages, and presentations for internal sales teams, channel partners, and end users.
• Support sales and channel enablement by developing toolkits, training, and content to help teams effectively promote ecosystem products, ADC, and integrations.
• Work with the integrated marketing team to develop and execute campaigns to increase awareness and demand for ecosystem offerings.
• Manage the ADC's online presence, including website content, partner directory updates, and onboarding materials.
• Gather and analyze insights from partners, end users, and sales through market research, interviews, and segmentation analytics to optimize the partner program strategy.

Requirements

• Bachelor's degree, focused in marketing, communications, business or a related field preferred.
• 5+ years of product marketing experience, B2B preferred.
• Experience working with a combined hardware/software cloud (SaaS) solution and/or integrations a plus.
• Proficiency with webinar hosting platforms such as Zoom Webinar, GoToWebinar, etc., preferred.
• Proficiency with marketing automation tools such as Hubspot, Eloqua, etc., preferred.

Nice to Have

• Experience working with a combined hardware/software cloud (SaaS) solution and/or integrations.
• Proficiency with webinar hosting platforms like Zoom Webinar, GoToWebinar.
• Proficiency with marketing automation tools such as Hubspot, Eloqua.

Qualifications

• Bachelor's degree
• 5+ years of product marketing experience

Benefits & Perks

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!