Global Product Marketing, Senior Manager - Too Faced Cosmetics

The Estée Lauder Companies

Irvine, CA

Full Time

Senior

19 days ago

Job Description

About the Role

Reporting to the Executive Director, Global Product Marketing, the Sr. Manager, Global Product Marketing will support the development of the full global product strategy and be responsible for leading the global and regional MOB planning cycles. This position is based out of the Too Faced Corporate Headquarters located in Irvine, California, and involves category analysis, competitive analysis, line editing, price strategy, NPL sizing and performance tracking, assortment strategy development, and 3-year category and subcategory business planning.

Key Responsibilities

Support and define the brand category strategy that drives business and reinforces brand equity.
Develop category and product strategy that drives business forward and reinforces brand equity.
Partner with Product Development, Global Marketing, Global Beauty, and Consumer Insights to inform innovation strategy and product launch cadence.
Monitor franchise performance in the global marketplace and recommend ongoing optimizations.
Support ED on creating the long-term new innovation plan and strategy to ensure plans are sold in, within cost of goods targets, and meet LRP.
Enhance insights and creativity through analytics; generate insights and recommendations by subcategory, form, and portfolio; drive COG analysis; provide strategic pricing input; ensure SKU management across categories; leverage consumer understanding to tailor strategies.
Support North America Product Marketing needs including monthly NPL and Demand Review, Circana Competitive Reporting, assortment planning, visual merchandising, and regional requests.
Lead strategic initiatives to fuel business by partnering with consumer insights teams, supporting business initiatives and strategic planning, and staying up-to-date on emerging trends.

Requirements

6+ years of related Marketing experience, preferably within the beauty, CPG, or retail industries.
Bachelor's degree required.
Excellent communication and interpersonal skills to build strong cross-functional relationships.
Self-motivated, eager to learn, passionate, and goal-oriented.
Team player with a positive, professional attitude.
Strong project management skills with the ability to multi-task and prioritize.
Proficient in Excel and PowerPoint.
Strong analytical skills with a balance of analytical and creative thinking.
Experience with industry competitive databases such as Circana/NPD Decision Key, Beaute, Euromonitor, and Tableau is a plus.

Nice to Have

Experience in industry competitive databases including Circana/NPD Decision Key, Beaute, Euromonitor, and Tableau.

Qualifications

Bachelor's degree in a related field.

Working at The Estée Lauder Companies

The description emphasizes a collaborative, innovative, and trend-aware environment, with a focus on strategic thinking, creativity, and staying current with industry trends.

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