Group Director, Brand Strategy (Health)

About the Role

Key Responsibilities

• Guide client team via strategic points of view/roadmaps to build their brands in an evolving, cluttered category.
• Proactively mine industry trends, cultural and audience insights to fuel breakthrough ideas.
• Challenge category cliches to ensure clear, resonant, and actionable brand and campaign strategies.
• Oversee and/or execute brief development in collaboration with internal partners (Creative, Account, Engagement, Social).
• Help develop actionable segmentations to identify the most valuable Professional audience(s), communication plans, and messaging frameworks leading to compelling narratives.
• Lead innovative activations to engage audiences in unexpected but effective ways.
• Co-lead development of social platforms and KOL/DOL programs.
• Propose, sell-in, and lead high-impact strategic workshops, ensuring excellence in logistics, creativity, and optimization.

Requirements

• 10-15+ years of experience in strategic planning and brand-building across complex brand portfolios, with experience in OTC/personal care or skin health a plus.
• Experience promoting to health professionals/HCPs such as dermatologists, aestheticians, cosmetic nurses, dentists, dental assistants, etc.
• Ability to develop strong client relationships and trust through deep immersion in the client’s business.
• Highly collaborative with effective working relationships across internal and external stakeholders.
• Critical and analytical thinking, innovation, and visionary mindset to inspire creativity and guide teams.
• Managerial experience in leading and building teams.
• Proficiency in qualitative and quantitative research.
• Excellent written and verbal communication skills.
• Brand launch experience is preferred.
• Capable of independently drafting creative briefs based on client needs.

Nice to Have

• Brand launch experience.

Qualifications

• Experience in strategic planning and brand-building in complex portfolios.
• Experience working with health professionals/HCPs.
• Managerial experience leading teams.
• Research proficiency in qualitative and quantitative methods.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings supporting life balance and wellness.
• Growth-minded opportunities with real-time feedback, training, and professional development through VML and WPP.