Group Manager, Product Marketing

Adobe

San Francisco, CA

Full Time

Director

146k-273k

27 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity involves joining Adobe’s Higher Education business as a Product Marketing leader, focusing on driving D2C strategy for new product lines targeted at student audiences globally.

Key Responsibilities

Develop and implement effective product marketing strategies that generate demand
Critically evaluate new growth opportunities and provide guidance on prioritization
Work closely with multiple cross-functional teams to plan, implement, and optimize marketing initiatives, bringing clarity and direction in a matrixed organization
Build compelling product positioning, value proposition messaging, and competitive differentiation to ensure Adobe's products stand out in a competitive marketplace
Lead market research efforts to understand customer needs, market trends, and the competitive landscape, providing actionable insights to the team
Produce high-quality marketing content for acquisition through digital channels

Requirements

Degree or a minimum of 12-15 years of experience that is equivalent
Proven product marketing management (PMM) track record, preferably within the tech or digital space
Outstanding communication and storytelling skills
Strong analytical approach with the ability to use data to make informed decisions
Entrepreneurial attitude with a passion for leading 0-to-1 marketing initiatives
Collaborative spirit and the ability to work effectively in a fast-paced environment
Passion for digital experiences and a deep understanding of Adobe's product offerings

Nice to Have

Experience within the tech or digital space
Experience leading product marketing strategies for digital products

Qualifications

Educational background equivalent to a degree or extensive professional experience (12-15 years)

Benefits & Perks

Competitive salary range of $146,300 -- $273,200 annually, varies by location and experience
Potential eligibility for long-term incentives in the form of a new hire equity award
Short-term incentives in the form of sales commissions or annual incentive plans depending on role

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values diversity, inclusion, and innovation, fostering a collaborative and fast-paced work environment.

Apply Now