Growth Manager, Africa

LemFi

Full Time

Mid Level

3 days ago

Job Description

About the Role

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience. With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive-wherever they go. Our vision is to build the first full-stack financial services hub for the world's immigrant population.

Key Responsibilities

Develop and execute comprehensive user acquisition strategies tailored to assigned markets.
Utilise and efficiently manage a mix of online and offline channels, including community events, partnerships, and online based social groups campaigns to attract new users.
Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
Lead community-focused actions to build and nurture a strong and engaged user base.
Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
Create and manage relationships with different types of community partners.
Identify and establish partnerships with relevant businesses and organisations to drive user growth.
Negotiate and manage partnerships to ensure mutual benefits and successful collaboration.
Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
Provide insights and feedback to the product and marketing teams to refine Lemfi's offerings and messaging.
Serve as the advocate and voice of the user internally.

Requirements

At least 3 years of work experience, working in fast-paced environments. A sales, growth and/or marketing experience is a plus.
You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed.
Used to working against targets.
Have previous experience conducting marketing to African diasporas.
Good analytical skills.
Excellent communication and interpersonal skills.
Ability to think creatively and strategically to solve problems and drive growth.
Self-motivated, proactive, and able to work independently in a remote setting.

Working at LemFi

The teams at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele. The environment values motivated, energetic, and culturally adaptable individuals who are results-oriented and data-driven.

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