Growth Manager, Africa

About the Role

Key Responsibilities

• Develop and execute comprehensive user acquisition strategies tailored to assigned markets.
• Utilise and efficiently manage a mix of online and offline channels, including community events, partnerships, and online based social groups campaigns to attract new users.
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
• Lead community-focused actions to build and nurture a strong and engaged user base.
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
• Create and manage relationships with different types of community partners.
• Identify and establish partnerships with relevant businesses and organisations to drive user growth.
• Negotiate and manage partnerships to ensure mutual benefits and successful collaboration.
• Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
• Provide insights and feedback to the product and marketing teams to refine Lemfi's offerings and messaging.
• Serve as the advocate and voice of the user internally.

Requirements

• At least 3 years of work experience, working in fast-paced environments. A sales, growth and/or marketing experience is a plus.
• You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed.
• Used to working against targets.
• Have previous experience conducting marketing to African diasporas.
• Good analytical skills.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically to solve problems and drive growth.
• Self-motivated, proactive, and able to work independently in a remote setting.