Growth Marketing Manager: Referrals & Promotions

About the Role

Key Responsibilities

• Drive initiatives to maximize customer referral program engagement within our existing user base and referred user acquisition.
• Develop promotional strategies, including subscription discounts, bundling and limited-time offers, to attract customers and maximize profitability, collaborating with channel managers to execute coordinated campaigns.
• Oversee experiments to optimize existing referral channel and promotional tactics, from ideation and planning to content creation, launch, measurement, and iteration.
• Create tactical briefs and user stories that translate high-level strategies into actionable plans, user flows, and technical specifications for seamless execution.
• Utilize customer and market data to identify and engage specific user segments with targeted promotional offers that drive conversions.
• Analyze sales data, acquisition metrics and promotional ROI data to generate actionable insights and inform promotional pricing decisions.
• Work with various cross-functional teams, such as Product Management, Lifecycle Marketing, Partnerships and Paid Media, to strategically position offers that engage users to take desired actions.
• Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives.

Requirements

• 5+ years of experience in growth marketing, digital marketing, customer marketing and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization.
• Experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel.
• Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Proactive, collaborative, and results-driven work style.
• Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau).
• Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira).
• Experience with a customer referral platform is a big plus (e.g., Extole).
• Proficiency in data analysis tools and platforms (e.g., SQL) is a plus.

Nice to Have

• Experience with a customer referral platform (e.g., Extole).
• Proficiency in data analysis tools and platforms (e.g., SQL).

Benefits & Perks

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)