Growth Marketing Specialist

About the Role

Key Responsibilities

• Assists in managing SCI's Friends and Family partnership with Teleflora, including reviewing website and sales performance metrics, maintaining pricing, and supporting merchandising updates.
• Maintains reporting and analytics on driving awareness and website traffic to our Teleflora landing page.
• Manages KPIs for location and customer satisfaction for Friends and Family floral program.
• Ideates and project manages A/B testing to drive sessions, conversion, AOV and customer satisfaction metrics.
• Supports the optimization of SCI's cemetery flower program in collaboration with internal teams and vendor partners including customer-facing and internal-facing communications.
• Acts as key stakeholder in managing the cemetery flowers website presence and performance and provides primary home office support for participating cemetery flowers locations.
• Assists in vendor management of floral programs (Teleflora, Heritage, FMI, etc.).
• Helps manage the implementation of eCommerce and gifting components on funeral home and cemetery location pages, including CTAs and conversion optimization.
• Works cross-functionally with digital, UX, and content teams to ensure accurate and compelling presentation of product and service offerings.
• Supports A/B testing and measurement of web page enhancements to improve customer experience and conversion.
• Develops project briefs, timelines, and KPIs for revenue-driving initiatives.
• Conducts regular competitive benchmarking and industry research across sympathy gifting and funeral home websites.
• Summarizes findings to identify emerging trends, pricing strategies, and new opportunities for SCI.
• Maintains a library of competitor screenshots, features, and product assortments to share with internal stakeholders.
• Assists in tracking KPIs and generating performance reports for vendor programs and eCommerce tests.
• Uses tools such as Google Analytics, LookerStudio, Tableau, and vendor dashboards to evaluate success and recommend improvements.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• At least 3 years of experience in eCommerce, digital marketing, merchandising, or partnerships.
• Strong analytical mindset, highly organized, and passionate about delivering an excellent online customer experience through meaningful partner programs.
• Strong analytical and research skills with a high attention to detail.
• Proficient in Microsoft Excel/Google Sheets; familiarity with analytics tools like Google Analytics, Looker, or Tableau is a plus.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• A collaborative spirit and a customer-first mindset.
• Understanding of the funeral or deathcare industry is preferred.

Nice to Have

• Experience with floral, gift, or memorial products.
• Experience with web marketing.
• Experience working with or supporting third-party vendor relationships.

Qualifications

• Educational background includes a bachelor's degree in marketing, business, or a related field.
• Minimum of 3 years of relevant experience in eCommerce, digital marketing, merchandising, or partnerships.